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I’m a performance-focused Media Buyer and creative strategist with 5+ years owning the full acquisition loop—from audience research and hypothesis-driven creative strategy to paid execution and performance analytics. I work across B2C and DTC brands in the US, Europe, CIS, and Armenia, building end-to-end funnels (Ad → Landing Page → Lead/Purchase) and optimizing using CPL, CPA, ROAS, and retention signals. I combine a math background with direct-response creative frameworks to brief, produce, and scale high-impact campaigns. I’m also a heavy daily user of AI tools (for research, scripting, and rapid creative iteration), and I enjoy diagnosing what’s really driving results—like 3-second hook and 15-second hold performance—to continuously improve conversion and cost efficiency.…I’m a performance-focused Media Buyer and creative strategist with 5+ years owning the full acquisition loop—from audience research and hypothesis-driven creative strategy to paid execution and performance analytics. I work across B2C and DTC brands in the US, Europe, CIS, and Armenia, building end-to-end funnels (Ad → Landing Page → Lead/Purchase) and optimizing using CPL, CPA, ROAS, and retention signals. I combine a math background with direct-response creative frameworks to brief, produce, and scale high-impact campaigns. I’m also a heavy daily user of AI tools (for research, scripting, and rapid creative iteration), and I enjoy diagnosing what’s really driving results—like 3-second hook and 15-second hold performance—to continuously improve conversion and cost efficiency.

Mariam Andrasyan

Performance Marketer, Digital Marketer, Growth Marketer, +2

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I’m a performance-focused Media Buyer and creative strategist with 5+ years owning the full acquisition loop—from audience research and hypothesis-driven creative strategy to paid execution and performance analytics. I work across B2C and DTC brands in the US, Europe, CIS, and Armenia, building end-to-end funnels (Ad → Landing Page → Lead/Purchase) and optimizing using CPL, CPA, ROAS, and retention signals. I combine a math background with direct-response creative frameworks to brief, produce, and scale high-impact campaigns. I’m also a heavy daily user of AI tools (for research, scripting, and rapid creative iteration), and I enjoy diagnosing what’s really driving results—like 3-second hook and 15-second hold performance—to continuously improve conversion and cost efficiency.…I’m a performance-focused Media Buyer and creative strategist with 5+ years owning the full acquisition loop—from audience research and hypothesis-driven creative strategy to paid execution and performance analytics. I work across B2C and DTC brands in the US, Europe, CIS, and Armenia, building end-to-end funnels (Ad → Landing Page → Lead/Purchase) and optimizing using CPL, CPA, ROAS, and retention signals. I combine a math background with direct-response creative frameworks to brief, produce, and scale high-impact campaigns. I’m also a heavy daily user of AI tools (for research, scripting, and rapid creative iteration), and I enjoy diagnosing what’s really driving results—like 3-second hook and 15-second hold performance—to continuously improve conversion and cost efficiency.

Available to hire

I’m a performance-focused Media Buyer and creative strategist with 5+ years owning the full acquisition loop—from audience research and hypothesis-driven creative strategy to paid execution and performance analytics. I work across B2C and DTC brands in the US, Europe, CIS, and Armenia, building end-to-end funnels (Ad → Landing Page → Lead/Purchase) and optimizing using CPL, CPA, ROAS, and retention signals.

I combine a math background with direct-response creative frameworks to brief, produce, and scale high-impact campaigns. I’m also a heavy daily user of AI tools (for research, scripting, and rapid creative iteration), and I enjoy diagnosing what’s really driving results—like 3-second hook and 15-second hold performance—to continuously improve conversion and cost efficiency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Armenian

Fluent

Russian

Advanced

English

Advanced

Work Experience

Marketing Manager (Contract) — Telcell & Telcell Wallet (Fintech) at Telcell & Telcell Wallet

May 1, 2026 - July 1, 2026

Coordinated cross-functional GTM launches and localized campaigns for the fintech ecosystem. Ran Meta App Install and in-app action campaigns for the Telcell Wallet mobile app, optimized for install volume and post-install engagement. Defined in-app event tracking requirements and coordinated Meta SDK integration with the development team to enable App Event campaigns. Partnered with Product, CRM, and Paid Media teams to plan and execute integrated initiatives; briefed the creative team, owned deadlines, and maintained data-driven performance monitoring.

Performance Marketing Specialist at Sensor23 — Wellness Center

June 1, 2025 - March 1, 2026

Owned end-to-end Meta acquisition strategy across Facebook and Instagram across Spain and European markets, focusing on full-funnel lead generation for premium wellness and high-ticket programs. Built a direct-response UGC creative testing pipeline, analyzing 3-second hook rate and hold rate to remove ad fatigue and iterate angles. Managed monthly budget scaling and optimized toward CPL, CAC, and downstream bookings metrics. Configured Meta Conversions API event mapping and automated lead-qualification flows to maintain sub-market acquisition costs across competitive EU environments.

Content Specialist at Ministry of Foreign Affairs of Armenia

February 1, 2025 - Present

Independently wrote, planned, and produced institutional Reels, including concept development and scripting with filming for official content.

Growth Marketer at Milana Aesthetic & Spa Center

May 1, 2024 - December 1, 2024

Managed the full campaign cycle: audience research, creative strategy, production, and performance reporting. Operated a $10,000/month ad budget generating 18,250 leads at ~$0.54 CPL and achieved a 45% lead-to-sale rate (8,210+ sales at ~$1.20 CPA) with ~$62 average order value. Reported revenue impact around ~$509K monthly with ~51x ROAS and contributed to follower growth (15,000 followers over the engagement period).

Growth Marketer at English Language Academy

April 1, 2024 - December 1, 2025

Owned full-funnel acquisition (Ad → Landing Page → Placement Test/Trial → Paid Enrollment) and scaled budgets up to $100,000/month across paid channels. Delivered ~58,800 leads/month at ~$1.70 CPL and converted ~22,200+ paid enrollments/month at ~$4.50 CPA with an average order value around $125. Led a team of content creators and media buyers, directing creative briefing, task allocation, and output reviews based on real-time funnel performance metrics.

Growth Marketer at Ynkoyz — Artisanal Confectionery

March 1, 2024 - August 1, 2025

Wrote and produced Reels scripts and captions and executed paid targeting to drive sales. Generated ~325 sales/month from ~520 leads at ~$0.20 CPL on ~$104/month spend. Analyzed short-form video performance to design a repeatable content framework, delivering 248,600+ organic views and +3,700 followers.

Growth Marketer at English Courses (Independent Specialist)

April 1, 2023 - June 1, 2025

Managed performance marketing for English course acquisition with localized messaging, offers, and creative formats for regional audience nuances in Armenia and Georgia. Ran campaigns with lead and sales generation targets and supported multi-market growth execution.

Marketing Performance & Project Manager at Topal Marketing Agency

February 1, 2023 - April 1, 2024

Managed creative and media-buying tasks across multiple international market launches (Israel, Georgia, Kazakhstan, Europe). Supported multi-account execution and campaign delivery; for a highlighted campaign, $288 spend generated 1,600 leads at ~$0.18 CPL and converted to 387 purchases.

Performance Marketing Specialist at Skinshine (USA)

July 1, 2022 - April 1, 2024

Owned end-to-end multi-channel acquisition across Meta Ads Manager and TikTok Ads Manager for high-ticket B2C audiences (approx. $1,500 AOV per procedure). Scaled Meta spend to ~$120,000/month, generating 37,500+ qualified leads at ~$3.20 CPL while maintaining ~60% lead-to-sale conversion and delivering 22,500+ completed sales at ~$5.33 CPA. Briefed and directed native UGC problem-solution videos, systematically analyzed 3-second hook rate and hold rate, and iterated creative overlays and angles to scale performance.

Growth Marketer at Paplik Armenia — Children’s Clothing

May 1, 2022 - April 1, 2026

Managed full-cycle account operations and owned paid performance execution with a $120/month budget generating 400–500 leads/month at ~$0.30 CPL and 120–250 sales/month with an average CPC around $0.01. Wrote all captions and campaign copy independently and grew the account by about 800 new followers per month.