I’m Carl Tachdjian, a Paris-based creative designer and graphic fashion designer with a strong background in brand identity, visual communication, and fashion pattern making. I enjoy building complete visual worlds for independent fashion labels—logos, brand guidelines, brand books, and storybooks—while staying detail-oriented and focused on crafting cohesive, wearable-ready aesthetics.
In addition to freelance work, I’ve supported luxury retail operations and customer-facing merchandising, which taught me how to present collections clearly, manage inventory smoothly, and communicate persuasively. I combine my design skills with advanced tools like Adobe Creative Cloud, Figma/UI/UX, and 3D basics, and I also use generative AI tools such as Midjourney, Claude, ChatGPT, and Perplexity to accelerate ideation while keeping the final brand direction intentional and consistent.
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