Cynthia Ratsabouth

Led design direction across campaigns, product launches, packaging, retail and digital experiences, managing and mentoring a team of 4–5 designers. Directed approximately eight integrated launches annually across OOH, print, packaging, e-commerce, email, social, retail, and experiential channels. Concepted and designed the Bright Start Activated Eye Cream campaign, supporting its rise to #1 best-selling eye cream at Sephora. Concepted and designed direct-mail campaigns (average 2.94% redemption rate; $90.36 AOV) and a Friends & Family email campaign exceeding a $1M sales goal. Established scalable design standards and workflows to enable consistent, fast-turnaround creative across internal teams and external partners. Led retail creative supporting expansion into EMEA including launches at Sephora, Ulta Beauty, MECCA, and Oh My Cream.

Developed concept-led visual directions and integrated design systems in partnership with Creative Directors and Executive Design Director. Directed and mentored a team of 5+ designers, setting creative standards and leading concurrent projects from concept through production. Led design direction across film, television, out-of-home, digital, interactive, and campaign identity for clients including Under Armour, Hennessy, smartwater, Uniqlo, Motorola, T-Mobile, and YMCA. Worked on selected campaigns including Under Armour’s award-winning “Rule Yourself” and “Run with Fight,” YMCA’s “Zoe for President,” and Hennessy’s “Harmony. Mastered from Chaos.”

Led global creative development for product launches across retail, print, store design, and branded environments. Partnered with senior leadership and executive design director to translate product and brand objectives into campaign concepts and cohesive visual systems for global markets. Provided creative direction, design leadership, and project oversight for high-touch brand initiatives including VIP invitations and M·A·C Zine.