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Binoy Mahmud

Available to hire

I’m a digital marketing leader from St. Catharines, Canada, focused on building high-performing online growth through social media strategy, campaign execution, and multimedia storytelling.

About

I’m a digital marketing leader from St. Catharines, Canada, focused on building high-performing online growth through social media strategy, campaign execution, and multimedia storytelling. In recent roles, I’ve accelerated social growth, launched high-impact campaigns, and directed end-to-end content pipelines—combining strong creative direction with measurable results.

I also support brand consistency across channels, including email newsletter programs, SEO-driven traffic growth, and ongoing performance monitoring. Earlier in my career, I led club and campus marketing initiatives, aligned stakeholders with clear plans and governance, and contributed to event promotion and community engagement—work that strengthened awareness, attendance, and long-term impact.

  • 4 years' experience
  • Joined September 2026

Industry experience

  • Media & Entertainment
  • Education
  • Non-Profit Organization
  • Professional Services

Work experience· 5 roles

Digital Marketing Lead · Organon Biotek AcceleratorJun 2025 – Present · 1 yr 6 mos

Accelerated social media growth by 135% by leading digital marketing initiatives and launching high-impact campaigns. Directed end-to-end multimedia content pipelines, using professional photography and videography to elevate brand identity. Managed the full lifecycle of email newsletter campaigns—from content creation to distribution—driving consistent web traffic and user engagement.

Digital Marketing Assistant · Calhoun SportswearSep 2023 – Apr 2024 · 8 mos

Managed social media profiles across multiple platforms to ensure consistent, engaging content delivery. Used SEO techniques to increase website traffic and monitored digital campaigns using Google Analytics and other marketing tools.

Board of Directors · Brock University Students Union (BUSU)May 2023 – Apr 2024 · 1 yr

Supported strategic planning and governance to ensure compliance with regulatory standards and alignment with student interests. Collaborated with elected directors to set organizational policies, manage financial resources, and drive mission-oriented initiatives.

Marketing Team Member · BUSUAug 2022 – Jul 2023 · 1 yr
President · Brock MSAMay 2022 – Apr 2025 · 3 yrs

Education

Bachelor's Degree in Business Communication · Brock University2030 – 2026

Certifications and awards· 8

Brock Leader of the Year 2024-252024 – 2026
Niagara Community Engagement Award2024 – 2026
CCML Leadership and Advocacy Award2024 – 2026
Brock President Surgeite Award2024 – 2026

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