Ashley Castillo
I’m Ashley Castillo, a performance marketing specialist building my career in Meta Ads and paid-social growth.
About
I’m Ashley Castillo, a performance marketing specialist building my career in Meta Ads and paid-social growth. I combine analytical business training with hands-on campaign work to turn customer insights into full-funnel strategies—covering audience research and segmentation, campaign architecture, creative concepting, ad copy, testing hypotheses, retargeting, and conversion optimization.
My portfolio includes four e-commerce and lifestyle spec campaign projects where I mapped cold traffic to product-page, add-to-cart, checkout, and purchase—then refined results through conversion-leak analysis and next-test planning. I’m especially interested in creative-to-audience matching, UGC-style and lifestyle messaging, and using structured performance experiments to improve purchases and ROI.
- Joined September 2026
Industry experience
- Retail
- Consumer Goods
- Media & Entertainment
Work experience
Built four hypothetical, portfolio-ready Meta Ads campaigns across fashion, jewelry, cosmetics, and lifestyle brands. Developed full-funnel structures (prospecting + retargeting), defined budget frameworks and conversion event strategy, researched target audiences and competitor/review themes, and translated insights into testable creative angles and hypotheses. Created static, carousel, video, and UGC-style concepts with hooks, headlines, CTAs, and audience/placement assignments. Implemented conversion path logic and retargeting flow, and included conversion-leak analysis with clear next-test recommendations to improve purchase outcomes.
Education
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