Natali Bernstein

Built Kids Find into a regional family media business reaching 500,000+ parents across New Jersey, New York, and Pennsylvania. Led business development end-to-end: prospecting, initiating outreach, aligning client goals, presenting proposals, and securing paid partnerships. Developed and priced partnership packages combining reels, stories, and engagement tools; negotiated compensation, deliverables, usage rights, and timelines with owners and marketing teams. Produced 15 videos each surpassing one million views, with a top video reaching 2.1 million, using audience insights and storytelling. Managed campaign execution from concept and filming through editing and publishing, coordinating regional correspondents, contributors, and the editorial calendar; used performance data to refine hooks, messaging, and distribution and connected social engagement to email capture via ManyChat.

Reviewed customer demand, forecasts, and order trends to support business planning and delivery priorities. Coordinated with sales, customer service, and operations to communicate changing customer needs and resolve planning issues. Analyzed planning information and communicated priorities, risks, and follow-up actions to cross-functional stakeholders.

Coordinated customer projects for major global accounts representing $100M+ in business, supporting sales teams across briefs, pricing, samples, and account follow-up. Researched prospective customers and partnered with sales on outreach and new-business opportunities. Maintained customer project, pricing, and flavor-library databases; produced reports to identify pricing issues, review order history, and track active projects. Partnered with technical, regulatory, manufacturing, and creative teams to advance customer briefs and coordinate information/materials needed to win business. Supported forecasting and must-win projects, improved customer workflows and documentation, and organized customer visit agendas, meeting logistics, and expense reporting.