Available to hire
I’m Darla Talfamo, a digital marketing and content creator who loves turning ideas into measurable results. My background blends SEO and performance analytics with brand strategy, creative direction, and social media marketing—so campaigns don’t just look great, they also drive organic traffic and engagement.
I’ve led and supported web development, content creation, and email/social marketing efforts, using tools and insights to optimize messaging and outcomes. Whether spearheading event coordination or producing creative assets and short-form video content, I focus on clear execution, strong branding, and data-informed improvement.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Marketing Professional (Results-Driven Digital Marketing, SEO & Analytics) at Foothills Bank
January 1, 2025 - PresentResults-driven marketing role focused on boosting organic traffic and engagement for Foothills Bank. Skilled in creative design and analytics, using AI tools for images, video, and voiceovers, along with research, to enhance brand visibility. Emphasized SEO and performance-focused marketing execution to support growth objectives.
Digital Marketing Strategy & Execution (SEO & Performance Analytics role) at Foothills Bank
January 1, 2025 - January 1, 2025Results-driven marketing professional with expertise in digital marketing, SEO, and brand strategy, focused on boosting organic traffic and engagement. Skilled in creative design and analytics, using AI tools for images, video, and voiceovers while researching and applying best practices to improve brand visibility.
Marketing Team (Chief Creative Office style) at AGAC (Community College marketing team)
January 1, 2019 - PresentSupported creative content strategies across digital platforms, print, and social media, focusing on SEO-optimized content that increased brand visibility and customer engagement. Managed and grew social media presence on LinkedIn, Facebook, and Instagram, executing high-impact campaigns to foster audience interaction and brand growth. Conducted keyword research and applied SEO best practices to improve search rankings, increase traffic, and enhance user experience. Delivered executive-level presentations using market research and competitive analysis to inform strategic business decisions and align branding with industry standards.
Marketing Team (Marketer / Creative Content) at Pim a Community College
January 1, 2019 - PresentLed creative content strategies across digital platforms, print, and social media to improve brand visibility and customer engagement with SEO-optimized content. Managed and grew social media presence on LinkedIn, Facebook, and Instagram, executing high-impact campaigns to foster audience interaction and brand growth. Implemented SEO best practices including keyword research and on-page optimization to improve search rankings, boost traffic, and enhance user experience. Delivered executive-level presentations using market research and competitive analysis to support strategic business decisions and align brand direction with industry standards.
Marketing Team Lead (Chief Creative Officer & Founder background noted) at Pima Community College / Marketing Team (listed role section)
January 1, 2019 - January 1, 2020Led creative content strategies across digital platforms, print, and social media to increase brand visibility and customer engagement with SEO-optimized content. Managed and grew social media presence across LinkedIn, Facebook, and Instagram, executing high-impact campaigns to encourage audience interaction and brand growth. Implemented SEO best practices including keyword research and on-site content optimization to improve search rankings, increase traffic, and enhance user experience. Prepared and delivered executive-level presentations using market research and competitive analysis to support strategic business decisions.
Chief Creative Officer & Founder (Freelance Marketing Services) at Freelance
January 1, 2018 - PresentProvided freelance marketing services centered on innovative branding and creative strategies for clients across industries. Incorporated AI tools for images, video, voiceovers, research, and graphics to enhance marketing campaigns. Developed and executed comprehensive marketing strategies that strengthened brand identity and customer loyalty across multiple channels. Designed custom logos, graphics, and digital assets to improve brand visibility and marketing engagement, and led creative sales/marketing initiatives by leveraging digital platforms and social media to increase visibility and expand audience reach. Produced short-form, TikTok-style video content to significantly enhance engagement and brand interaction, using AI-driven tools and modern creative techniques to strengthen storytelling.
Administrative Specialist / Web Development at University of Arizona
January 1, 2018 - January 1, 2019Spearheaded web development and design using WordPress, optimizing content and SEO to drive organic traffic and ensure accurate, engaging web pages and blog updates. Leveraged social media analytics and email marketing insights to optimize strategies, boost engagement, and deliver actionable performance reports. Created visually compelling marketing emails, graphics, and multimedia content to enhance brand engagement and support targeted campaigns. Led and coordinated successful events, managing logistics, vendor relationships, and ensuring on-time, on-budget execution with strong feedback.
Administrative Specialist / Web Development at John L. Scott Real Estate
January 1, 2018 - December 31, 2019Speared headed web development and design using WordPress, supporting accurate and engaging web pages and blog updates. Applied content optimization and SEO best practices to drive organic traffic and improve search visibility. Leveraged social media analytics and email marketing insights to optimize strategies, boost engagement, and deliver actionable performance reports. Created visually compelling marketing emails, graphics, and multimedia content to strengthen brand engagement and support targeted campaigns. Led and coordinated successful events by managing logistics, vendor relationships, and ensuring on-time, on-budget execution with strong feedback. Produced performance-driven creative and content aligned to marketing goals.
Chief Creative Officer & Founder at Freelance Marketing Services (Freelance)
January 1, 2018 - January 1, 2018Founded a freelance marketing services business focused on innovative branding and creative strategies for clients across industries. Incorporated AI tools for images, video, voiceovers, research, and graphics to enhance campaign execution. Developed and executed comprehensive marketing strategies to strengthen brand identity and customer loyalty across multiple channels, creating custom logos, graphics, and digital assets to increase brand visibility and marketing engagement. Led creative sales and marketing initiatives using digital platforms and social media to increase visibility, drive sales, and expand audience reach; produced short-form TikTok-style video content to improve engagement and brand interaction.
Administrative Specialist / Web Development at Alfamomo / Mayer, Arizona (listed as “Maye r, Arizona” in resume)
January 1, 2018 - January 1, 2019Spearheaded web development and design using WordPress, optimizing content and SEO to drive organic traffic. Ensured accurate, engaging website pages and blog updates, leveraging social media analytics and email marketing insights to refine strategies, boost engagement, and deliver actionable performance reports. Created visually compelling marketing emails, graphics, and multimedia content to enhance brand engagement and support targeted campaigns. Led and coordinated successful events, managing logistics and vendor relationships while ensuring on-time, on-budget execution; delivered executive-level presentations informed by market research and competitive analysis.
Chief Creative Officer & Founder (Freelance Marketing Services) at Freelance
January 1, 2004 - PresentFocused on innovative branding and creative strategies for clients across multiple industries. Incorporated AI tools for images, video, voiceovers, research, and graphics to enhance campaign effectiveness. Developed and executed comprehensive marketing strategies to strengthen brand identity and customer loyalty across multiple channels. Designed custom logos, graphics, and digital assets to improve brand visibility and marketing engagement. Led creative sales and marketing initiatives using digital platforms and social media to increase visibility, drive sales, and expand audience reach. Produced short-form TikTok-style video content to significantly increase engagement and brand interaction.
Chief Creative Officer & Founder at Captivate Design
January 1, 2004 - PresentFounder and creative lead at Captivate Design, developing and executing branding and creative campaign assets using AI-assisted workflows and research-driven creative direction. Produced multimedia marketing content to strengthen storytelling and improve audience connection.
Education
Associate of Arts (A.A.) at Pima Community College
January 11, 2030 - January 1, 2019Associate of Arts (A.A.) at Pima Community College
January 11, 2030 - September 28, 2026Associate of Arts (A.A.) at Pima Community College
January 11, 2030 - January 1, 2019Qualifications
AGFCC Certification
January 11, 2030 - January 1, 2019AGECC Certification (as written in resume)
January 11, 2030 - September 28, 2026AGEC Certification
January 1, 2019 - December 31, 2019Digital Marketing Strategy & Execution (SEO & Performance Analytics; Social Media Marketing; CRM & Marketing Automation; Brand Strategy & Creative Direction)
January 11, 2030 - September 28, 2026AGEC certification
January 11, 2030 - September 29, 2026Industry Experience
Education, Financial Services, Media & Entertainment, Professional Services, Real Estate & Construction
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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