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Hi, I’m Alina—I've been building my career in marketing since 2023, starting with my own small business, Tote Bags. That early experience taught me how to combine data-driven decisions with creative content that genuinely connects with people. Today, I focus on performance marketing and audience engagement using tools and insights from platforms like Google Ads and Meta Ads, along with strong content creation for social media and email campaigns. I also enjoy using AI and automation to make marketing workflows smoother and more effective, from integrations like Zapier to AI-assisted content production and video/editing tools. Across luxury real estate, hockey, and other brands, I’ve developed social media strategies, produced conversion-focused ad campaigns, managed email communications, and supported website and launch work—always aiming to grow reach, leads, and brand visibility.…Hi, I’m Alina—I've been building my career in marketing since 2023, starting with my own small business, Tote Bags. That early experience taught me how to combine data-driven decisions with creative content that genuinely connects with people. Today, I focus on performance marketing and audience engagement using tools and insights from platforms like Google Ads and Meta Ads, along with strong content creation for social media and email campaigns. I also enjoy using AI and automation to make marketing workflows smoother and more effective, from integrations like Zapier to AI-assisted content production and video/editing tools. Across luxury real estate, hockey, and other brands, I’ve developed social media strategies, produced conversion-focused ad campaigns, managed email communications, and supported website and launch work—always aiming to grow reach, leads, and brand visibility.

Alina

Marketing Strategist, Social Media Manager, Digital Marketer, +2

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Hi, I’m Alina—I've been building my career in marketing since 2023, starting with my own small business, Tote Bags. That early experience taught me how to combine data-driven decisions with creative content that genuinely connects with people. Today, I focus on performance marketing and audience engagement using tools and insights from platforms like Google Ads and Meta Ads, along with strong content creation for social media and email campaigns. I also enjoy using AI and automation to make marketing workflows smoother and more effective, from integrations like Zapier to AI-assisted content production and video/editing tools. Across luxury real estate, hockey, and other brands, I’ve developed social media strategies, produced conversion-focused ad campaigns, managed email communications, and supported website and launch work—always aiming to grow reach, leads, and brand visibility.…Hi, I’m Alina—I've been building my career in marketing since 2023, starting with my own small business, Tote Bags. That early experience taught me how to combine data-driven decisions with creative content that genuinely connects with people. Today, I focus on performance marketing and audience engagement using tools and insights from platforms like Google Ads and Meta Ads, along with strong content creation for social media and email campaigns. I also enjoy using AI and automation to make marketing workflows smoother and more effective, from integrations like Zapier to AI-assisted content production and video/editing tools. Across luxury real estate, hockey, and other brands, I’ve developed social media strategies, produced conversion-focused ad campaigns, managed email communications, and supported website and launch work—always aiming to grow reach, leads, and brand visibility.

Available to hire

Hi, I’m Alina—I’ve been building my career in marketing since 2023, starting with my own small business, Tote Bags. That early experience taught me how to combine data-driven decisions with creative content that genuinely connects with people. Today, I focus on performance marketing and audience engagement using tools and insights from platforms like Google Ads and Meta Ads, along with strong content creation for social media and email campaigns.

I also enjoy using AI and automation to make marketing workflows smoother and more effective, from integrations like Zapier to AI-assisted content production and video/editing tools. Across luxury real estate, hockey, and other brands, I’ve developed social media strategies, produced conversion-focused ad campaigns, managed email communications, and supported website and launch work—always aiming to grow reach, leads, and brand visibility.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Work Experience

Marketing Specialist at International Real Estate - Angelique Addoo

March 20, 2025 - Present

Developed and published engaging social media content (static posts and Reels) to promote luxury real estate listings and grow brand visibility for an account with 17,000+ followers. Directed the website creation process from concept to launch by coordinating design, content, and development, and produced AI-generated content to support site copy and visuals. Strategized, launched, and managed 20+ Google Ads and 10+ Meta Ads campaigns, generating 3,000+ conversions annually by analyzing performance metrics to optimize lead generation and ad spend efficiency. Created weekly email communications through newsletters.

Social Media Manager (Internship) at Second Sunday Agency

September 20, 2024 - January 20, 2025

Developed and managed social media content calendars for multiple businesses. Created and executed monthly email marketing campaigns. Conducted community management across social media platforms. Edited and published engaging TikTok videos to expand brand visibility.

Administrator & Content Creator at Project Essence Inc.

August 20, 2023 - February 1, 2025

Created email marketing campaigns for new services. Built a content calendar for TikTok management and scheduled posts. Scheduled and managed client appointments efficiently. Handled budgeting and payroll processing accurately. Conducted weekly inventory checks to maintain optimal stock levels, ensuring smooth operations and resolving issues promptly. Led the team and fostered a collaborative work environment.

Social Media Marketing Specialist at RAH Hockey

March 20, 2023 - February 1, 2025

Developed and executed a comprehensive social media and targeting strategy that grew Instagram followers from 1.9K to 26.9K and increased reach from 6K to 129.8K, helping campaigns sell out 30 days ahead of schedule. Built a high-intent targeting system to reach new families beyond the academy’s existing network, reducing cost per acquisition by 35% year over year and tripling new student inquiries. Filmed, edited, and published on-ice short-form videos and photos to increase content interactions from 57 to 1.4K, and turned coaching sessions into content that attracted and retained clients.