Available to hire
Hi, I’m Naya— a social media & content specialist who loves turning everyday moments into structured, relatable stories that help brands grow online. I’ve managed end-to-end social media for both personal and business accounts, from content planning and copywriting to shooting, editing, and publishing.
I’ve also gained creative experience in directing and producing content, including film and YouTube production work where I helped shape stories, coordinate teams, and manage production flow. Whether it’s lifestyle, motherhood, tips, or brand content, my focus is always the same: clear messaging, natural engagement, and purpose-driven visuals that feel human.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
Language
Indonesian
Fluent
English
Intermediate
Work Experience
Social Media Content Creator at Segara Khanah Muthia ra
January 1, 2025 - PresentManaged social media content creation with a focus on structured and engaging storytelling. Worked with creative direction principles to turn ideas into publishable social content.
Social Media Manager
January 1, 2025 - PresentManages social media activities and digital communication remotely. Organizes information, schedules, and digital files systematically. Prepares and maintains social media-related data and documentation, coordinates tasks, and communicates with clients or team members through digital platforms. Manages multiple tasks independently while meeting deadlines and keeping organized digital records.
Social Media Content Creator & Management at Remote/Digital communication work
January 1, 2025 - PresentManaged social media activities and digital communication remotely. Organized information, content schedules, and digital files systematically. Prepared and maintained social-media-related data and documentation, and coordinated tasks with clients or team members through digital platforms. Managed multiple tasks independently while meeting deadlines and keeping digital records organized.
Social Media Manager & YouTube Director at Bornéo Heritage Vanilla
January 1, 2022 - January 1, 2026Managed social media content and directed YouTube production end-to-end—from content planning and coordination to production and publishing. Also supported brand digitization efforts by creating and organizing content materials and helping document activities for consistent online presence.
Content Creator / Film Director (Short Film) at Teropong Community
January 1, 2021 - January 1, 2022Directed a campus short film, shaping story direction, guiding the creative process, and coordinating the team throughout production to deliver the final narrative on screen.
Social Media Manager at Gen Bi Kalsel
January 1, 2021 - January 1, 2022Strengthened the organization’s online presence by creating and organizing digital content, managing social media activities, and supporting its communication goals.
Social Media Manager (Scholarship Awardee) at Bank Indonesia Scholarship Program
January 1, 2021 - January 1, 2022Participated in organizational activities focused on digital communication, social media, and community engagement. Supported digital communication and information dissemination through social media platforms. Assisted with program coordination and team activities, collaborated with members to organize digital information and communication materials, and developed practical experience in teamwork, communication, and digital coordination.
Film Project (Director of short film) at Campus organization project
January 1, 2021 - January 1, 2022Created short films as a director, responsible for developing scripts and leading the filmmaking process. Collaborated with a production team across departments including Director of Photography (DOP), sound, makeup & wardrobe, editors, and other production roles to bring the story and creative vision to life.
Social Media Manager (Scholarship Awardee) at Bank Indonesia Scholarship
January 1, 2021 - January 1, 2022Participated in organizational activities focused on digital communication, social media, and community engagement. Assisted with digital communication and information dissemination through social media platforms. Supported program coordination and team activities, collaborated with members to organize digital information and communication materials, and gained practical experience in teamwork, communication, and digital coordination.
Social Media Manager at LaMalia International Trade (vanilla business brand management role)
January 1, 2020 - January 1, 2024Founded and managed a B2B vanilla business focused on premium vanilla products in Indonesia. Managed the brand’s social media presence as part of overall branding and marketing strategy. Developed content from ideation and scripting through content production, editing, and publishing. Created educational and promotional content to introduce Indonesian vanilla products to potential B2B customers, handled customer communications, quotations, product information, and follow-ups with international buyers. Coordinated product preparation, packaging, samples, and domestic/international shipping, with a strong emphasis on premium positioning, storytelling, and professional B2B presentation.
Event Secretary & Operations at Akhwat Aswaja Net
January 1, 2019 - January 1, 2025Assisted with event administration and coordinated teams, communication, and on-site operations for religious roadshow events held at a cinema.
Secretary / Social Media Specialist at Gen Bi Kalsel
January 1, 2019 - January 1, 2025Supported social media activities and contributed to communication and coordination tasks during organizational programs and initiatives.
Secretary, Social Media Specialist at Akhwat Aswaja
January 1, 2019 - January 1, 2025Supported administrative preparation for religious roadshow events. Collected, input, and organized participant and event-related data. Prepared spreadsheets and digital records for event planning and coordination. Managed contact information, schedules, and event documentation, and coordinated updates with team members through digital communication platforms. Supported communication and administrative activities before and during events.
Secretary / Social Media Specialist at Akhwat Aswaja
January 1, 2019 - January 1, 2025Supported administrative preparation for religious roadshow events. Collected, input, and organized participant and event-related data. Prepared spreadsheets and digital records for event planning and coordination, managed contact information and schedules, and maintained event documentation. Coordinated with team members using digital communication platforms, provided communication and administrative support before and during events.
Education
Bachelor of Social Sciences (S.Sos.) - Cum Laude at UIN Antasari Banjarmasin
January 1, 2019 - January 1, 2023 at University studies in Communication and Broadcasting
January 1, 2019 - January 1, 2023Bachelor of Social Sciences (S.Sos.) at Universitas Antasari
January 1, 2019 - January 1, 2023Qualifications
Industry Experience
Media & Entertainment, Consumer Goods, Non-Profit Organization, Education, Professional Services, Retail, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
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