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I’m a Master of Marketing student at the University of Auckland with hands-on experience growing audience-led social media and turning marketing research into clear, actionable strategy. I’ve built a Chinese-cuisine TikTok account from scratch to 500K+ followers by focusing on content planning, production, and audience insight. I also designed and launched an international career interview series, proactively reaching professionals across different countries and industries to help students explore career pathways in an accessible way. I enjoy connecting data with creativity—using tools like GA4, Google Search Console, Semrush, Power BI, and advanced Excel to analyze performance, spot opportunities, and support decision-making. Whether it’s auditing funnels, shaping KPI dashboards, or researching consumer perceptions through focus groups, I’m motivated by end-to-end execution, cross-cultural communication, and measurable marketing impact.…I’m a Master of Marketing student at the University of Auckland with hands-on experience growing audience-led social media and turning marketing research into clear, actionable strategy. I’ve built a Chinese-cuisine TikTok account from scratch to 500K+ followers by focusing on content planning, production, and audience insight. I also designed and launched an international career interview series, proactively reaching professionals across different countries and industries to help students explore career pathways in an accessible way. I enjoy connecting data with creativity—using tools like GA4, Google Search Console, Semrush, Power BI, and advanced Excel to analyze performance, spot opportunities, and support decision-making. Whether it’s auditing funnels, shaping KPI dashboards, or researching consumer perceptions through focus groups, I’m motivated by end-to-end execution, cross-cultural communication, and measurable marketing impact.

Zeng Limei

Digital Marketer, Content Producer, Marketing Analyst, +4

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I’m a Master of Marketing student at the University of Auckland with hands-on experience growing audience-led social media and turning marketing research into clear, actionable strategy. I’ve built a Chinese-cuisine TikTok account from scratch to 500K+ followers by focusing on content planning, production, and audience insight. I also designed and launched an international career interview series, proactively reaching professionals across different countries and industries to help students explore career pathways in an accessible way. I enjoy connecting data with creativity—using tools like GA4, Google Search Console, Semrush, Power BI, and advanced Excel to analyze performance, spot opportunities, and support decision-making. Whether it’s auditing funnels, shaping KPI dashboards, or researching consumer perceptions through focus groups, I’m motivated by end-to-end execution, cross-cultural communication, and measurable marketing impact.…I’m a Master of Marketing student at the University of Auckland with hands-on experience growing audience-led social media and turning marketing research into clear, actionable strategy. I’ve built a Chinese-cuisine TikTok account from scratch to 500K+ followers by focusing on content planning, production, and audience insight. I also designed and launched an international career interview series, proactively reaching professionals across different countries and industries to help students explore career pathways in an accessible way. I enjoy connecting data with creativity—using tools like GA4, Google Search Console, Semrush, Power BI, and advanced Excel to analyze performance, spot opportunities, and support decision-making. Whether it’s auditing funnels, shaping KPI dashboards, or researching consumer perceptions through focus groups, I’m motivated by end-to-end execution, cross-cultural communication, and measurable marketing impact.

Available to hire

I’m a Master of Marketing student at the University of Auckland with hands-on experience growing audience-led social media and turning marketing research into clear, actionable strategy. I’ve built a Chinese-cuisine TikTok account from scratch to 500K+ followers by focusing on content planning, production, and audience insight. I also designed and launched an international career interview series, proactively reaching professionals across different countries and industries to help students explore career pathways in an accessible way.

I enjoy connecting data with creativity—using tools like GA4, Google Search Console, Semrush, Power BI, and advanced Excel to analyze performance, spot opportunities, and support decision-making. Whether it’s auditing funnels, shaping KPI dashboards, or researching consumer perceptions through focus groups, I’m motivated by end-to-end execution, cross-cultural communication, and measurable marketing impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Work Experience

Digital Marketing Audit & Strategy Project (University–Industry Collaboration) at Music Planet NZ

June 1, 2026 - October 1, 2026

Audited the company’s website, SEO, paid media, social media, and conversion funnel using GA4, Google Search Console, and Semrush, alongside competitor benchmarking. Identified key performance issues including checkout completion rate (39.71%), returning-user share (2.8%), and reliance on Google-controlled channels for 78.14% of revenue. Produced a prioritized SWOT and five SMART recommendations (conversion optimisation, measurement accuracy, local SEO, content marketing, and customer retention) within a NZ$10,000 budget. Co-designed a 30-day integrated campaign for first-time keyboard buyers across personas, Meta and Google Search strategy, retargeting, content planning, budget allocation, and KPI setting, forecasting ~104K unique Meta reach and ~2.29× ROAS on NZ$3,500 spend.

Cross-Cultural Career Interview Series (Independent personal project) at RedNote (Xiaohongshu) platform

May 1, 2026 - Present

Independently initiated and developed an international career interview series featuring professionals from different countries, industries, and cultural backgrounds. Sourced, approached, and interviewed dozens of experts; conducted background research to design tailored questions; and managed the end-to-end workflow including communication, scheduling, filming, editing, and publishing. Built an audience of about 5.2K followers with 73K cumulative likes and saves by translating career experiences into accessible guidance for students and career explorers.

Cross-Cultural Career Interview Series (Independent personal project) at RedNote (Xiaohongshu)

May 1, 2026 - Present

Initiated and independently developed an international career interview series featuring professionals across countries, industries, and cultural backgrounds. Sourced, approached, and interviewed dozens of guests; conducted background research and tailored questions to each person’s context. Managed the end-to-end workflow including guest communication, scheduling, filming, editing, and publishing. Built an audience of about 5.2K followers with 73K cumulative likes and saves by translating career insights into accessible guidance for students and career explorers.

Consumer Research Consulting (Rescued project) at Rescued

January 1, 2026 - December 31, 2026

Led client needs analysis and translated the goal of improving consumer awareness and product acceptance into three research priorities: message framing, purchase barriers, and communication channels. Co-designed a research plan for 2–3 focus groups (6–10 NZ grocery shoppers) testing term perceptions across “waste,” “surplus,” “upcycled,” and “rescued,” and exploring views on safety, quality, and purchase intent. Produced four client-ready deliverables: shortlist of 2–3 testable messages, a waste-cue risk check, communication channel priorities, and an objection toolkit to guide packaging, retail touchpoints, and social media communications.

Rescued Consumer Research Consulting Project (Project work) at Rescued

January 1, 2026 - December 31, 2026

Led client needs analysis to translate the goal of improving consumer awareness and product acceptance into three research priorities: message framing, purchase barriers, and communication channels. Co-designed a research plan for 2–3 focus groups (6–10 NZ grocery shoppers) testing perceptions related to ‘waste,’ ‘surplus,’ ‘upcycled,’ and ‘rescued,’ including safety, quality, and purchase intent. Delivered client-ready outputs including a shortlist of testable messages, a waste-cue risk check, channel priorities, and an objection toolkit to guide packaging, retail touchpoints, and social media communications.

Rescued Consumer Research Consulting Project (Client project) at Rescued

January 1, 2026 - December 31, 2026

Led client needs analysis and translated the goal of improving consumer awareness and product acceptance into three research priorities: message framing, purchase barriers, and communication channels. Co-designed a plan for 2–3 focus groups of 6–10 New Zealand grocery shoppers, comparing perceptions driven by terms such as “waste,” “surplus,” “upcycled,” and “rescued,” while assessing safety, quality, and purchase intent. Produced four client-ready outputs: a shortlist of 2–3 testable messages, a waste-cue risk check, communication channel priorities, and an objection toolkit to support packaging, retail touchpoints, and social media communications.

Independent Content Creator (TikTok) at TikTok

August 1, 2022 - August 1, 2024

Built and scaled a Chinese-cuisine TikTok account to 500K+ followers through end-to-end content production (ideation, filming, editing, publishing). Coordinated overseas supplier fulfillment for cross-border orders by negotiating pricing, lead times, and quality standards to support reliable delivery.

Independent Content Creator at TikTok

August 1, 2022 - August 1, 2024

Built and scaled a Chinese-cuisine TikTok account to 500K+ followers through end-to-end content production, including ideation, filming, editing, and publishing. Coordinated overseas supplier fulfillment for cross-border orders by managing pricing, lead times, and quality standards to support reliable delivery.

Senior Associate (Expert research engagements) at Guidepoint Global

June 1, 2021 - December 1, 2021

Led expert research engagements for top-tier consulting clients (e.g., McKinsey, Bain, Roland Berger). Rapidly ramped on industry context and value-chain dynamics to define research scope and key questions. Sourced and vetted experts across banking, trust, and investment; clarified client needs, screened for best-fit expertise, and placed 300+ experts into client engagements by arranging 1:1 expert calls. Managed call preparation/Q&A, owned relationship follow-ups, and built an in-house expert pool, achieving ~30% re-engagement/referral rate and reducing sourcing time and cost by ~30% on complex searches.

Senior Associate (Expert Research) at Guidepoint Global

June 1, 2021 - December 1, 2021

Led expert research engagements for top-tier consulting clients (e.g., McKinsey, Bain, Roland Berger), quickly ramping up on industry context and value-chain dynamics to define research scope and key questions. Sourced and vetted experts across banking, trust, and investment; clarified client needs, screened for best-fit expertise, and placed 300+ experts by arranging 1:1 expert calls. Managed expert call preparation and Q&A, owned relationship follow-ups, and built an in-house expert pool, achieving about 30% re-engagement/referral rates and reducing sourcing time/cost by ~30% on complex searches.