ROZABELLA NGUYEN

Led a 6-person team owning end-to-end marketing for a Vietnamese agricultural products brand: content strategy, scriptwriting, and filming across TikTok and Facebook, using performance data like posting time, hooks, and hashtags to guide decisions. Built a UGC creator program from zero to 100+ creators. Wrote creative briefs and ran A/B tests with an outsourced Facebook ads partner. Grew the brand's TikTok channel to 9M+ reach and +9,918 followers in 5 months. Led the Perilla Leaf Tea launch, which hit 150% of KPI. Video and UGC content contributed an estimated 50%+ of monthly revenue at peak. Started Green Tote Bag, a CSR program trading old rice bags for recycled totes (one customer returned 168 bags).

OSG ion-alkaline water filters, Japan Developed promotional campaigns to help drive product sales. In the best-performing month, sold 3 units of the OSG ion-alkaline water filter line against a KPI of 5 units/month (~60% of KPI). Coordinated with an outsourced marketing team on promotional content execution.

Coordinated CEO/Creative Director's schedule and cross-department communication. Managed contracts, and recruitment — screened hundreds of CVs, conducted interviews. Handled internal conflicts and expectation gaps between staff and management. Supported events for 500+ guests and helped manage a 15-person team.