I’m Naveen Baskaran, an advertising and performance marketing specialist focused on driving results through search, paid social, and strong ad operations. I’ve worked across Google Ads/SEM, Meta/Facebook, TikTok, and LinkedIn, handling campaign execution, traffic analysis, and ongoing optimization to improve performance. I also bring a solid foundation in reporting and website/traffic insights using tools like Google Analytics and Looker Studio, along with content optimization and SEO support. Across my roles, I’ve managed campaigns end-to-end—from setup and bidding/targeting to performance reporting—and I’m comfortable working with larger paid-media budgets while continuously learning and improving outcomes.…

Naveen Baskaran

I’m Naveen Baskaran, an advertising and performance marketing specialist focused on driving results through search, paid social, and strong ad operations. I’ve worked across Google Ads/SEM, Meta/Facebook, TikTok, and LinkedIn, handling campaign execution, traffic analysis, and ongoing optimization to improve performance. I also bring a solid foundation in reporting and website/traffic insights using tools like Google Analytics and Looker Studio, along with content optimization and SEO support. Across my roles, I’ve managed campaigns end-to-end—from setup and bidding/targeting to performance reporting—and I’m comfortable working with larger paid-media budgets while continuously learning and improving outcomes.…

Available to hire

I’m Naveen Baskaran, an advertising and performance marketing specialist focused on driving results through search, paid social, and strong ad operations. I’ve worked across Google Ads/SEM, Meta/Facebook, TikTok, and LinkedIn, handling campaign execution, traffic analysis, and ongoing optimization to improve performance.

I also bring a solid foundation in reporting and website/traffic insights using tools like Google Analytics and Looker Studio, along with content optimization and SEO support. Across my roles, I’ve managed campaigns end-to-end—from setup and bidding/targeting to performance reporting—and I’m comfortable working with larger paid-media budgets while continuously learning and improving outcomes.

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Work Experience

SEM Specialist at McKenzie Partners
May 1, 2024 - Present
Search-focused SEM responsibilities including PPC campaign strategy and execution. Conducts traffic analysis and performance-focused optimization to improve campaign results and effectiveness.
Advertising Specialist at Target River
June 1, 2023 - October 1, 2024
Managed advertising across search and social platforms. Supported campaign setup, ongoing optimization, and performance reporting for paid media initiatives.
Ad Operations Specialist at Gruvi
June 1, 2021 - May 1, 2023
Supported advertising operations and campaign execution workflows. Helped with campaign setup and performance reporting for digital advertising initiatives.
Executive – Digital Marketing at OptyMice Entertainment (P) Ltd
June 1, 2019 - January 1, 2021
Executed digital marketing activities spanning paid media, SEO, and social media. Supported campaign planning, website/traffic analysis, and content optimization.
Digital Marketing Executive at AdzSmile
October 1, 2017 - May 1, 2019
Handled digital marketing execution across PPC, SEO, and social media. Performed keyword research, competition analysis, and supported campaign activities.

Education

Post Graduate Diploma, Digital Marketing at Digital Marketing Institute
January 1, 2020 - January 1, 2021
Bachelor of Engineering, Mechanical at Sathyabama Institute of Science & Technology, Chennai
January 1, 2013 - January 1, 2017

Qualifications

Fundamentals of Digital Marketing – Google
January 11, 2030 - September 29, 2026
Search & Display Ads 360
January 11, 2030 - September 29, 2026
360 Campaign Manager
January 11, 2030 - September 29, 2026
Video for Brand Basics
January 11, 2030 - September 29, 2026
Yandex Direct Expert
January 11, 2030 - September 29, 2026
Waze Ads Fundamentals
January 11, 2030 - September 29, 2026
SEMrush Academy Certificate
January 11, 2030 - September 29, 2026
HubSpot Academy – Email Marketing
January 11, 2030 - September 29, 2026
Bing Ads Accredited Professional
January 11, 2030 - September 29, 2026

Industry Experience

Media & Entertainment, Professional Services