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I’m a results-driven eCommerce Director and eCommerce leader with deep experience building and optimizing digital commerce operations from the ground up. Most recently, I led the migration from WooCommerce to Shopify, owning end-to-end platform setup, website architecture, UX improvements, ongoing performance optimization, and the conversion journey for a sustainable glassware brand serving the European and UK market. I also combine data, marketing, and partnerships to drive measurable growth—structuring and analyzing multi-channel customer and campaign performance, developing eCommerce and growth strategies for B2C expansion, and building influencer partnerships and performance marketing campaigns with strong ROAS outcomes. Beyond commerce, I’ve coordinated large-scale tech community events and founded a brand focused on ethical, eco-friendly manufacturing and workshops, which strengthened my ability to lead cross-functional teams, communicate clearly, and deliver consistently across different environments.…I’m a results-driven eCommerce Director and eCommerce leader with deep experience building and optimizing digital commerce operations from the ground up. Most recently, I led the migration from WooCommerce to Shopify, owning end-to-end platform setup, website architecture, UX improvements, ongoing performance optimization, and the conversion journey for a sustainable glassware brand serving the European and UK market. I also combine data, marketing, and partnerships to drive measurable growth—structuring and analyzing multi-channel customer and campaign performance, developing eCommerce and growth strategies for B2C expansion, and building influencer partnerships and performance marketing campaigns with strong ROAS outcomes. Beyond commerce, I’ve coordinated large-scale tech community events and founded a brand focused on ethical, eco-friendly manufacturing and workshops, which strengthened my ability to lead cross-functional teams, communicate clearly, and deliver consistently across different environments.

Ta ti a n a S ou za

Digital Marketer, eCommerce Developer, SEO Expert, +7

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I’m a results-driven eCommerce Director and eCommerce leader with deep experience building and optimizing digital commerce operations from the ground up. Most recently, I led the migration from WooCommerce to Shopify, owning end-to-end platform setup, website architecture, UX improvements, ongoing performance optimization, and the conversion journey for a sustainable glassware brand serving the European and UK market. I also combine data, marketing, and partnerships to drive measurable growth—structuring and analyzing multi-channel customer and campaign performance, developing eCommerce and growth strategies for B2C expansion, and building influencer partnerships and performance marketing campaigns with strong ROAS outcomes. Beyond commerce, I’ve coordinated large-scale tech community events and founded a brand focused on ethical, eco-friendly manufacturing and workshops, which strengthened my ability to lead cross-functional teams, communicate clearly, and deliver consistently across different environments.…I’m a results-driven eCommerce Director and eCommerce leader with deep experience building and optimizing digital commerce operations from the ground up. Most recently, I led the migration from WooCommerce to Shopify, owning end-to-end platform setup, website architecture, UX improvements, ongoing performance optimization, and the conversion journey for a sustainable glassware brand serving the European and UK market. I also combine data, marketing, and partnerships to drive measurable growth—structuring and analyzing multi-channel customer and campaign performance, developing eCommerce and growth strategies for B2C expansion, and building influencer partnerships and performance marketing campaigns with strong ROAS outcomes. Beyond commerce, I’ve coordinated large-scale tech community events and founded a brand focused on ethical, eco-friendly manufacturing and workshops, which strengthened my ability to lead cross-functional teams, communicate clearly, and deliver consistently across different environments.

Available to hire

I’m a results-driven eCommerce Director and eCommerce leader with deep experience building and optimizing digital commerce operations from the ground up. Most recently, I led the migration from WooCommerce to Shopify, owning end-to-end platform setup, website architecture, UX improvements, ongoing performance optimization, and the conversion journey for a sustainable glassware brand serving the European and UK market.

I also combine data, marketing, and partnerships to drive measurable growth—structuring and analyzing multi-channel customer and campaign performance, developing eCommerce and growth strategies for B2C expansion, and building influencer partnerships and performance marketing campaigns with strong ROAS outcomes. Beyond commerce, I’ve coordinated large-scale tech community events and founded a brand focused on ethical, eco-friendly manufacturing and workshops, which strengthened my ability to lead cross-functional teams, communicate clearly, and deliver consistently across different environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Advanced

Italian

Intermediate

German

Beginner

Work Experience

eCommerce Director at Pearl Jars

January 1, 2018 - Present

Led migration from WooCommerce to Shopify and built, customized, and managed the eCommerce platform end to end (website architecture, functionality, UX, and ongoing optimization). Owned overall eCommerce operations, ensuring performance and identifying opportunities to improve customer experience and conversion journey. Collected, structured, and analyzed eCommerce, customer, sales, and marketing data across multiple tools and platforms to translate insights into actionable growth strategies. Developed eCommerce, marketing, and growth strategies to support customer acquisition and brand expansion across European B2C markets. Established influencer partnerships and performance-based campaigns, delivering strong results with ROAS ranging from 18x to 33x and over 2,500% return on marketing investment. Conducted market research to support new product and packaging development, collaborating across product, marketing, and eCommerce functions to align offerings with customer needs and market

Founder, Business Developer at Slow Innovation Brands

January 1, 2017 - Present

Assisted European brands with eco-friendly and ethical sourcing through services including consulting, pattern making, prototyping, and workshops organized at the Faculty of Social Sciences of NOVA University of Lisbon.

Director (Community & Talent Events - HackerX and WomenHack) at HackerX and WomenHack

January 1, 2017 - Present

Coordinated with volunteers and host-company points of contact prior to events to align logistics, requirements, and schedules. Organized event venues and tested technical equipment to ensure smooth execution. Delivered event introductions and presentations to create professional and engaging experiences for attendees. Coordinated employer and developer check-in, on-site logistics, and managed overall attendee experience by liaising with employers, developers, volunteers, and host companies to ensure well-organized events.

University Professor at Uniceub – Higher Educational Institution

January 1, 2016 - January 1, 2017

Taught law and sociology disciplines to 3,000+ students; advised on end-to-course monographs and scientific initiation projects; supported research and academic advising within course structures.

University Professor at IESB – Higher Educational Institution

January 1, 2015 - January 1, 2017

Taught law and sociology disciplines to 5,000+ students. Oriented end-of-course monographs and scientific initiation projects, and served on the structure/teaching core responsible for performance evaluation and hiring of new teachers.