Paige Robinson

Led end-to-end project management for hospital-wide campaigns, including updating Epic’s Provider Finder profiles by coordinating with providers, creating accurate profiles (headshots and bios), and uploading content to improve marketing and patient experience. Facilitated employee training, onboarding, and project oversight to support team growth, collaboration, and leadership development. Monitored and optimized the Hyro AI chatbot and calling system to improve user experience, accuracy, and operational efficiency. Designed and implemented new service-line pages with layout, content structure, and UX considerations, and ensured alignment with business needs, data capture, and internal usability.

Supported digital and CRM marketing initiatives across multiple service lines. Increased social media engagement up to 380% over three months by delivering targeted campaigns that boosted referrals to the primary landing page. Produced monthly CRM analytics reports with actionable insights to improve patient satisfaction and marketing performance. Optimized 45+ hospital service-line webpages using SEO/SEM, CRM management, and website content updates.

Worked alongside local businesses to develop and execute social media content calendars, marketing strategies, and custom graphic designs tailored to each brand’s goals. Led an Instagram campaign that increased impressions by 28.5%, interactions by 123%, and followers by 3.5% over three months. Created platform-specific content and tracked performance metrics to continuously optimize engagement and growth. Also managed multi-brand social growth, including creating and publishing digital content, producing custom graphics, supporting event marketing workflows, and supervising a content team.