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I’m a freelance Social Media Manager and Content Creator with 7 years’ experience helping brands grow through creative storytelling and performance-led content. I specialise in short-form video for TikTok, Instagram Reels and UGC-style formats, and I craft multi-platform social strategies with clear brand voice, content calendars and engaging captions that drive measurable results. I handle the full process end-to-end—from strategy and copywriting to filming, editing, publishing and optimising based on insights (GA4 and engagement metrics). With a strong commercial background in customer journeys and conversion, I’ve delivered traffic and revenue improvements across B2C and multi-market environments, including LinkedIn growth, hospitality launches and ecommerce optimisation that lifted performance from negative to positive targets.…I’m a freelance Social Media Manager and Content Creator with 7 years’ experience helping brands grow through creative storytelling and performance-led content. I specialise in short-form video for TikTok, Instagram Reels and UGC-style formats, and I craft multi-platform social strategies with clear brand voice, content calendars and engaging captions that drive measurable results. I handle the full process end-to-end—from strategy and copywriting to filming, editing, publishing and optimising based on insights (GA4 and engagement metrics). With a strong commercial background in customer journeys and conversion, I’ve delivered traffic and revenue improvements across B2C and multi-market environments, including LinkedIn growth, hospitality launches and ecommerce optimisation that lifted performance from negative to positive targets.

LEAH POTTON07891

Social Media Manager, Content Producer, Content Creator, +2

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I’m a freelance Social Media Manager and Content Creator with 7 years’ experience helping brands grow through creative storytelling and performance-led content. I specialise in short-form video for TikTok, Instagram Reels and UGC-style formats, and I craft multi-platform social strategies with clear brand voice, content calendars and engaging captions that drive measurable results. I handle the full process end-to-end—from strategy and copywriting to filming, editing, publishing and optimising based on insights (GA4 and engagement metrics). With a strong commercial background in customer journeys and conversion, I’ve delivered traffic and revenue improvements across B2C and multi-market environments, including LinkedIn growth, hospitality launches and ecommerce optimisation that lifted performance from negative to positive targets.…I’m a freelance Social Media Manager and Content Creator with 7 years’ experience helping brands grow through creative storytelling and performance-led content. I specialise in short-form video for TikTok, Instagram Reels and UGC-style formats, and I craft multi-platform social strategies with clear brand voice, content calendars and engaging captions that drive measurable results. I handle the full process end-to-end—from strategy and copywriting to filming, editing, publishing and optimising based on insights (GA4 and engagement metrics). With a strong commercial background in customer journeys and conversion, I’ve delivered traffic and revenue improvements across B2C and multi-market environments, including LinkedIn growth, hospitality launches and ecommerce optimisation that lifted performance from negative to positive targets.

Available to hire

I’m a freelance Social Media Manager and Content Creator with 7 years’ experience helping brands grow through creative storytelling and performance-led content. I specialise in short-form video for TikTok, Instagram Reels and UGC-style formats, and I craft multi-platform social strategies with clear brand voice, content calendars and engaging captions that drive measurable results.

I handle the full process end-to-end—from strategy and copywriting to filming, editing, publishing and optimising based on insights (GA4 and engagement metrics). With a strong commercial background in customer journeys and conversion, I’ve delivered traffic and revenue improvements across B2C and multi-market environments, including LinkedIn growth, hospitality launches and ecommerce optimisation that lifted performance from negative to positive targets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Social Media Manager (Freelance) at Target HR

April 1, 2026 - Present

Plan, create and publish content across LinkedIn, Facebook and Instagram. Develop content strategies based on trends and audience insights, tailoring tone of voice. Research, write and publish blogs and social content, create visual assets in Canva, and use performance data to improve future posts. Support research and ideation using Microsoft Copilot and other AI tools.

Online Business Administrator at A S Watson (Marionnaud and European markets)

June 1, 2021 - Present

Manage digital content, landing pages and promotional activity for product launches, seasonal campaigns and brand initiatives. Coordinate website launches, campaigns and optimisation projects across multiple European business units, delivering content-led online customer experiences that convert. Analyse website performance and customer behaviour using GA4, Bloomreach and other tools to identify content and journey improvements that increase engagement and conversion. Led a 7-week optimisation programme improving revenue performance from -16% YTD to +26% via navigation, landing pages, categories and onsite merchandising; delivered content and merchandising changes across 208 products contributing to 37% revenue growth and 36% unit growth. Identified an emerging hair-loss/hair-growth trend and created new assets and categories generating €2.3k+ revenue and 2,000+ sessions across markets. Work daily with design, SEO, marketing, content and technical teams and train business unit teams

E-commerce Assistant at Brand Agency London

January 1, 2020 - June 1, 2021

Managed website content, product launches and promotional activity for beauty brands including Ciate London, Lottie London and Skin Proud. Created and maintained email marketing campaigns; wrote and published website and blog content to support launches and customer engagement. Produced content for O2 Priority partnership campaigns, including filming tutorials and creating imagery.