Greg Starmack

Advise organizations, founders, and agency partners on brand strategy, positioning, audience insight, messaging, creative direction, and special projects. Lead discovery through research, leadership and customer interviews, competitive review, audience definition, positioning, naming, messaging frameworks, and campaign-focused briefs and presentations. Synthesize complex inputs into strategic territories and creative direction while partnering with executives, researchers, creatives, production teams, and outside partners to align leadership and move work from insight through execution.

Advised a nutritional-supplement company on brand relaunch, sales development, communications, and affiliate growth. Led a $500,000 brand relaunch and developed sales and marketing plans supporting $1.4 million in sales over three years. Introduced an affiliate-marketing component that increased revenue in 2022.

Founded and led a full-service agency serving hospitality, tourism, healthcare, real estate, consumer, and nonprofit organizations. Directed research, brand strategy, positioning, naming, messaging, and creative development, and led client relationships and a multidisciplinary team. Oversaw long-term branding and communications work for major hotel and hospitality brands and directed complex brand development for healthcare and cultural organizations. Delivered measurable business results including cooperative campaigns that increased bookings while reducing media spend and multi-property brand and launch work that supported strong year-over-year performance.