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I’m Michael, a business and media strategist who blends high-growth tech thinking with years of public affairs, media relations, and narrative-driven campaign execution. I’ve built trusted relationships with national, tier-one media to position executive leadership as industry visionaries, influence market policy, and reduce reputational and regulatory risk. Across B2B strategy, SEO, and digital marketing, I translate complex ideas into high-impact communication that drives measurable outcomes—higher trial sign-ups, faster sales cycles, and stronger enterprise contract values. I also bring a creative production edge through multimedia storytelling, influencer campaign work, and content execution backed by analytics, so the right message consistently reaches the right audience.…I’m Michael, a business and media strategist who blends high-growth tech thinking with years of public affairs, media relations, and narrative-driven campaign execution. I’ve built trusted relationships with national, tier-one media to position executive leadership as industry visionaries, influence market policy, and reduce reputational and regulatory risk. Across B2B strategy, SEO, and digital marketing, I translate complex ideas into high-impact communication that drives measurable outcomes—higher trial sign-ups, faster sales cycles, and stronger enterprise contract values. I also bring a creative production edge through multimedia storytelling, influencer campaign work, and content execution backed by analytics, so the right message consistently reaches the right audience.

Michael Hwanampe

Brand Strategist, Marketing Strategist, PR Freelancer, +4

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I’m Michael, a business and media strategist who blends high-growth tech thinking with years of public affairs, media relations, and narrative-driven campaign execution. I’ve built trusted relationships with national, tier-one media to position executive leadership as industry visionaries, influence market policy, and reduce reputational and regulatory risk. Across B2B strategy, SEO, and digital marketing, I translate complex ideas into high-impact communication that drives measurable outcomes—higher trial sign-ups, faster sales cycles, and stronger enterprise contract values. I also bring a creative production edge through multimedia storytelling, influencer campaign work, and content execution backed by analytics, so the right message consistently reaches the right audience.…I’m Michael, a business and media strategist who blends high-growth tech thinking with years of public affairs, media relations, and narrative-driven campaign execution. I’ve built trusted relationships with national, tier-one media to position executive leadership as industry visionaries, influence market policy, and reduce reputational and regulatory risk. Across B2B strategy, SEO, and digital marketing, I translate complex ideas into high-impact communication that drives measurable outcomes—higher trial sign-ups, faster sales cycles, and stronger enterprise contract values. I also bring a creative production edge through multimedia storytelling, influencer campaign work, and content execution backed by analytics, so the right message consistently reaches the right audience.

Available to hire

I’m Michael, a business and media strategist who blends high-growth tech thinking with years of public affairs, media relations, and narrative-driven campaign execution. I’ve built trusted relationships with national, tier-one media to position executive leadership as industry visionaries, influence market policy, and reduce reputational and regulatory risk.

Across B2B strategy, SEO, and digital marketing, I translate complex ideas into high-impact communication that drives measurable outcomes—higher trial sign-ups, faster sales cycles, and stronger enterprise contract values. I also bring a creative production edge through multimedia storytelling, influencer campaign work, and content execution backed by analytics, so the right message consistently reaches the right audience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Work Experience

Independent B2B Strategist at Freelance

January 1, 2024 - January 1, 2025

Partnered with 7 B2B SaaS and fintech clients to audit, rewrite, and optimize high-intent landing pages, increasing average trial sign-ups by 40%. Designed organic search SEO strategies that grew web traffic from zero to thousands of monthly impressions within a year. Worked with internal product and sales teams to align core messaging, shortening sales cycles and improving enterprise contract values.

Volunteer Worker at World Harvest Food Bank

January 1, 2021 - May 1, 2022

Managed daily food distribution operations, sorting and organizing organic fruits, vegetables, and essential groceries to support low-income families. Coordinated with community volunteers to streamline inventory management, loading, and resource organization. Stocked shelves, organized food displays, and rotated fresh produce and pantry staples to minimize waste and ensure quality control.

Crew Member at Ryan Coyle’s Jersey Mike’s Subs

January 1, 2021 - January 1, 2021

Managed a portfolio of daily orders ensuring accurate billing and on-time fulfillment. Operated electronic POS systems and processed cash and card transactions while maintaining positive customer satisfaction. Stocked inventory, followed local health and safety codes, addressed dietary restrictions, resolved occasional complaints, and upsold promotional items that contributed to increased average daily sales.

Crew Member at Ryan Coyle's Jersey Mike's Subs

January 1, 2021 - January 1, 2021

Managed a portfolio of daily orders to ensure accurate billing and on-time fulfillment. Operated electronic POS systems and processed cash and card transactions. Maintained positive customer satisfaction in a fast-paced environment while handling inventory and following local health and safety codes. Upsold promotional menu items to support higher average daily sales.

E-Commerce Operations Specialist / Online Seller at Self Employed

January 1, 2020 - January 1, 2023

Managed group listings through Facebook to sell inventory, increasing sales volume by 35%. Optimized product descriptions and pricing strategies using market trend analysis. Responded to customer inquiries via Facebook Messenger within 15 minutes to raise customer satisfaction ratings to 98%. Tracked sales data and engagement metrics using Meta analytics tools to refine offerings.

E-commerce Operations Specialist / Online Seller at Self-employed

January 1, 2020 - January 1, 2023

Managed group listings through Facebook to sell inventory, increasing sales volume by 35%. Optimized product descriptions and pricing using market trend analysis. Responded to customer inquiries via Facebook Messenger within 15 minutes, raising customer satisfaction to 98%. Tracked sales and engagement metrics using Meta analytics tools to refine offerings.

Influencer at Glocally

January 1, 2019 - June 1, 2019

Supported Hublot’s revenue growth (approximately $15.5M from 2018 to 2019) by implementing a real-time feedback system that increased customer satisfaction by 15%. Orchestrated high-tier influencer campaigns through contract negotiation, optimizing content strategy to increase engagement. Analyzed performance metrics via platform analytics, managed community engagement, and strengthened brand loyalty.

Commercial Songwriter & Recording Artist at Independent

January 1, 2017 - Present

Built an international audience reaching 60 countries using analytics-driven approaches that improved viewer retention, leveraging targeted SEO optimization and achieving international distribution. Generated 200,000+ streams across major DSPs including YouTube and Apple Music. Coordinated studio logistics and directed musicians/engineers to cut session time by 20% while delivering high-fidelity recordings. Executed digital marketing and social media strategies to boost monthly listener retention by 70%, and tracked global royalties through PROs with zero contract compliance disputes. Established relationships with influencers and brands for mutually beneficial partnerships.

Social Media Specialist at Self Employed

January 1, 2016 - Present

Led public announcement strategy to drive immediate media traction, fan engagement, and ticket-sale positioning. Drove promotional routing execution that helped establish a run as one of the highest-grossing solo R&B tours in U.S. history, reaching a $300M milestone. Managed vendor relations and venue scaling for a tour footprint exceeding 2 million total attendees. Optimized digital ticketing strategies across primary vendors to manage high-volume queues efficiently. Documented stadium milestones and production milestones for live entertainment tours and supported large-scale event logistics and marketing contributing to major tour performance.

Social Media Specialist at Self-employed

January 1, 2016 - Present

Led public announcement strategy to drive immediate media traction, fan engagement, and ticket-sale positioning. Drove promotion and routing execution that contributed to the tour running as one of the highest-grossing solo R&B tours in US history, reaching a $300M milestone. Managed vendor relations and venue scaling for a tour footprint exceeding 2 million total attendees. Optimized digital ticketing strategies across primary vendors to manage high-volume queues efficiently. Documented crowd and production milestones for major stadium tours and showcased large-scale achievements tied to ticket sales and gross revenue.