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I’m Sofia Smirnov, a marketing specialist based in Tallinn, with a strong focus on social media, content creation, and campaign execution. I’ve worked in digital marketing since 2020 and in social media since 2022, combining creative production with practical campaign management—from writing creative briefs and coordinating delivery to checking final assets before publication and print. I’m experienced creating short-form videos for Reels and TikTok, managing Meta campaigns and analyzing results, and supporting multi-channel promotions across email and offline touchpoints as well. I work in Estonian, Russian, and English, and I enjoy collaborating with designers, agencies, and cross-border teams to deliver consistent content that performs—often reaching 50,000+ views and, for one Reel, 223,886 views.…I’m Sofia Smirnov, a marketing specialist based in Tallinn, with a strong focus on social media, content creation, and campaign execution. I’ve worked in digital marketing since 2020 and in social media since 2022, combining creative production with practical campaign management—from writing creative briefs and coordinating delivery to checking final assets before publication and print. I’m experienced creating short-form videos for Reels and TikTok, managing Meta campaigns and analyzing results, and supporting multi-channel promotions across email and offline touchpoints as well. I work in Estonian, Russian, and English, and I enjoy collaborating with designers, agencies, and cross-border teams to deliver consistent content that performs—often reaching 50,000+ views and, for one Reel, 223,886 views.

Sofia Smirnov

Social Media Manager, Content Creator, Digital Marketer, +2

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I’m Sofia Smirnov, a marketing specialist based in Tallinn, with a strong focus on social media, content creation, and campaign execution. I’ve worked in digital marketing since 2020 and in social media since 2022, combining creative production with practical campaign management—from writing creative briefs and coordinating delivery to checking final assets before publication and print. I’m experienced creating short-form videos for Reels and TikTok, managing Meta campaigns and analyzing results, and supporting multi-channel promotions across email and offline touchpoints as well. I work in Estonian, Russian, and English, and I enjoy collaborating with designers, agencies, and cross-border teams to deliver consistent content that performs—often reaching 50,000+ views and, for one Reel, 223,886 views.…I’m Sofia Smirnov, a marketing specialist based in Tallinn, with a strong focus on social media, content creation, and campaign execution. I’ve worked in digital marketing since 2020 and in social media since 2022, combining creative production with practical campaign management—from writing creative briefs and coordinating delivery to checking final assets before publication and print. I’m experienced creating short-form videos for Reels and TikTok, managing Meta campaigns and analyzing results, and supporting multi-channel promotions across email and offline touchpoints as well. I work in Estonian, Russian, and English, and I enjoy collaborating with designers, agencies, and cross-border teams to deliver consistent content that performs—often reaching 50,000+ views and, for one Reel, 223,886 views.

Available to hire

I’m Sofia Smirnov, a marketing specialist based in Tallinn, with a strong focus on social media, content creation, and campaign execution. I’ve worked in digital marketing since 2020 and in social media since 2022, combining creative production with practical campaign management—from writing creative briefs and coordinating delivery to checking final assets before publication and print.

I’m experienced creating short-form videos for Reels and TikTok, managing Meta campaigns and analyzing results, and supporting multi-channel promotions across email and offline touchpoints as well. I work in Estonian, Russian, and English, and I enjoy collaborating with designers, agencies, and cross-border teams to deliver consistent content that performs—often reaching 50,000+ views and, for one Reel, 223,886 views.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

Estonian

Fluent

Russian

Fluent

English

Advanced

Finnish

Beginner

Work Experience

Marketing Specialist (Social Media & Marketing) at Kesko Senukai / K-rauta Estonia

January 1, 2025 - January 1, 2026

Planned content for Facebook, Instagram, and TikTok; created Reels/short-form videos and copy in Estonian, Russian, and English. Coordinated campaigns across online and in-store channels, including email, radio, and TV, and prepared Smaily newsletters. Wrote briefs for designers, reviewed visuals, and conducted quality checks for campaign assets before publication and print. Delivered approved assets to print partners and agencies, managing production requirements and deadlines. Also supported store openings and customer events, coordinated suppliers and creators, and analyzed Meta campaign results.

Marketing Specialist at Kesko Senukai / K-rauta Estonia

January 1, 2025 - January 1, 2026

Planned Facebook, Instagram, and TikTok content; created Reels, short-form videos, and copy in Estonian, Russian, and English. Coordinated campaigns across online and in-store channels, including email, radio, and TV, and prepared Smaily newsletters. Wrote creative briefs for designers, reviewed visuals, and checked campaign assets before publication and print. Delivered approved assets to print partners and agencies, managing production requirements and deadlines. Helped organise store openings and customer events, coordinated suppliers/creators with Baltic teams, and analysed Meta campaign results.

Invoice Manager at Original Sokos Hotel Viru

January 1, 2023 - December 31, 2025

Handled invoices and prepayments and checked sales transactions as part of internal finance operations.

Freelance Social Media Specialist at Merelaine Advertising Agency

January 1, 2023 - December 31, 2025

Managed the agency’s social channels and developed client content strategies. Created TikTok content and supported ongoing social media production for clients.

Social Media Specialist at Original Sokos Hotel Viru

January 1, 2023 - December 31, 2025

Independently produced Facebook and Instagram content for a restaurant, bar, and nightclub. Edited videos, planned campaigns, and collaborated directly with colleagues in Finland to support consistent branding and timely publishing. Managed content creation from concept and production through posting and campaign planning.

E-commerce advertising & content creation (self-directed work)

January 1, 2020 - January 1, 2023

Designed online store banners and wrote social post copy. Independently created and managed Meta advertising campaigns, handling creative and performance-oriented campaign execution for e-commerce needs.

E-commerce advertising & content creation (independent)

January 1, 2020 - January 1, 2023

Designed online store banners, wrote social post copy, and created/managed Meta advertising campaigns independently, supporting e-commerce promotion through both creative assets and paid social.