Areesha Rafaqat
I’m Areesha Rafaqat, a Visual Communication Designer based in Lahore, and I help brands become instantly recognizable through illustration, brand identity, and print-focused design.
About
I’m Areesha Rafaqat, a Visual Communication Designer based in Lahore, and I help brands become instantly recognizable through illustration, brand identity, and print-focused design. With 4–5 years of experience, I create logo systems, brand guidelines, textile patterns, packaging, and campaign visuals—always with strong typography, color theory, and attention to production-ready detail.
I’ve worked across fashion, lifestyle, and retail spaces, building a clean visual language from concept to final delivery for independent clients and brand teams. I’m skilled in Adobe Creative Suite (Illustrator, Photoshop, and InDesign) and enjoy collaborating closely with brand owners to translate their vision into cohesive visuals that perform across social media, print, and live manufacturing.
- 4 years' experience
- Joined September 2026
Industry experience
- Media & Entertainment
- Education
- Consumer Goods
- Retail
- Professional Services
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Work experience· 12 roles
Built elo’s social media visual language and overall brand identity from the ground up. Led branding and visual communication for sister brands (U2, East West, Polo Republica). Designed illustrations and graphic prints for apparel collections and produced brand-consistent digital assets.
Own brand visual content for social media, fashion campaigns, and textile design. Develop campaign concepts and social visuals that maintain consistent look and feel, collaborating with the team to move ideas from concept to final design.
Built elo’s social media visual language and overall brand identity from the ground up. Led branding and visual communication for sister brands U2, East West, and Polo Republica. Designed custom illustrations and graphic prints for apparel collections, adapting visuals across both digital and brand materials.
Education
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