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I’m a UI/UX designer and growth-focused marketing professional who bridges user experience with business outcomes. With a background in digital strategy, social media management, and persuasive storytelling, I help shape interfaces and campaigns that reduce friction, increase conversions, and feel intuitive to users. I bring a mix of applied digital psychology, B2B sales development, and real-world execution—optimizing funnels, supporting end-to-end client cycles, and collaborating across teams to deliver strong results. I also draw on audiovisual and cinematic storytelling experience to create engaging content and clearer product narratives that drive decision-making.…I’m a UI/UX designer and growth-focused marketing professional who bridges user experience with business outcomes. With a background in digital strategy, social media management, and persuasive storytelling, I help shape interfaces and campaigns that reduce friction, increase conversions, and feel intuitive to users. I bring a mix of applied digital psychology, B2B sales development, and real-world execution—optimizing funnels, supporting end-to-end client cycles, and collaborating across teams to deliver strong results. I also draw on audiovisual and cinematic storytelling experience to create engaging content and clearer product narratives that drive decision-making.

Lachezar Tsankov

UX Designer, UI Designer, Product Designer, +2

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I’m a UI/UX designer and growth-focused marketing professional who bridges user experience with business outcomes. With a background in digital strategy, social media management, and persuasive storytelling, I help shape interfaces and campaigns that reduce friction, increase conversions, and feel intuitive to users. I bring a mix of applied digital psychology, B2B sales development, and real-world execution—optimizing funnels, supporting end-to-end client cycles, and collaborating across teams to deliver strong results. I also draw on audiovisual and cinematic storytelling experience to create engaging content and clearer product narratives that drive decision-making.…I’m a UI/UX designer and growth-focused marketing professional who bridges user experience with business outcomes. With a background in digital strategy, social media management, and persuasive storytelling, I help shape interfaces and campaigns that reduce friction, increase conversions, and feel intuitive to users. I bring a mix of applied digital psychology, B2B sales development, and real-world execution—optimizing funnels, supporting end-to-end client cycles, and collaborating across teams to deliver strong results. I also draw on audiovisual and cinematic storytelling experience to create engaging content and clearer product narratives that drive decision-making.

Available to hire

I’m a UI/UX designer and growth-focused marketing professional who bridges user experience with business outcomes. With a background in digital strategy, social media management, and persuasive storytelling, I help shape interfaces and campaigns that reduce friction, increase conversions, and feel intuitive to users.

I bring a mix of applied digital psychology, B2B sales development, and real-world execution—optimizing funnels, supporting end-to-end client cycles, and collaborating across teams to deliver strong results. I also draw on audiovisual and cinematic storytelling experience to create engaging content and clearer product narratives that drive decision-making.

Skills

Corporate Video

Facebook Ads

Instagram

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Bulgarian

Intermediate

Spanish; Castilian

Fluent

German

Advanced

English

Advanced

Italian

Intermediate

Russian

Beginner

Work Experience

CX - German Speaking B2B Sales Development Representative at PayPal solutions (company name not provided)

August 1, 2024 - Present

Managed the full B2B sales cycle—from prospecting through closing—consulting DACH clients to identify needs and propose tailored solutions. Delivered product presentations and negotiated contracts, while supporting administrative tasks (legal, data entry) and technical integration tasks within the Salesforce CRM. Collaborated across internal teams to ensure smooth onboarding and implementation, maintained strong client relationships to foster long-term partnerships, and used digital marketing and lead-generation techniques to drive sales growth.

Audio-visual / Content Producer (Video, Social Media, Podcasts) at Volvemos a Primera Producciones Audiovisuales (company)

January 1, 2024 - July 30, 2024

Consulted clients to define audiovisual needs and proposed tailored solutions. Negotiated project scope, timelines, and budgets; created visual content for social media and managed social media profiles. Produced promotional videos, wedding films, and podcasts. Filmed events and conferences using multiple cameras and edited in professional tools, delivering diverse audiovisual products for individual and corporate clients.

Lieferand o.a. (Delivery Service / Courier) at Lieferando (company)

April 1, 2021 - July 30, 2023

Efficiently navigated delivery routes for timely and accurate distribution, demonstrating exceptional customer service through positive client interactions. Used effective communication to address inquiries quickly, consistently met deadlines with strong punctuality and reliability, and handled deliveries responsibly under time constraints.

Education

Master’s in UI/UX Design (MSc/MA equivalent) at UOC (Universitat Oberta de Catalunya)

January 1, 2026 - September 30, 2026

Applied Digital Psychology and Behavioral Design (Specialization) at University of Klagenfurt, Austria

January 1, 2020 - January 1, 2025

Multimedia Content Production and Persuasive Communication at Universidad de Vigo, Spain (Semester Exchange)

January 1, 2023 - January 1, 2024

Professional Diplomas (LinkedIn Marketing, Facebook Marketing, Instagram Marketing, Graphic Design) at Soft Uni (Software University), Bulgaria