Kirankumar Prabhakar Vasala

Architected end-to-end web and mobile guest personalization experiences using user research, journey mapping, and usability testing to improve engagement and adoption. Partnered with product, engineering, and business stakeholders to define experience strategy, prioritize roadmap initiatives, and align user needs with business objectives. Redesigned content discovery and navigation to increase task completion by 38% and reduce navigation friction by 27%. Used behavioral analytics (GA4, Mixpanel, Hotjar) to identify experience gaps and optimize funnels, improving feature adoption by 32%. Built scalable user flows, wireframes, and high-fidelity prototypes in Figma, and established reusable design-system components and documentation standards to accelerate design-to-development workflows while ensuring accessibility and responsive quality.

Spearheaded redesign of enterprise identity and access management workflows for IT administrators and security teams, improving operational efficiency by 35%. Conducted user interviews, heuristic evaluations, and competitive analysis to surface usability challenges and drive customer-centered improvements. Optimized complex administrative workflows using progressive disclosure and interaction design principles, increasing task completion efficiency by 41%. Created information architecture frameworks, user flows, wireframes, and interactive prototypes for enterprise security products. Collaborated with product managers and engineering throughout discovery and delivery, leveraging Mixpanel, Dovetail, and usability testing to validate design decisions. Contributed to design-system governance by creating reusable UI components, interaction patterns, and documentation standards, and reduced user support issues by 25% through onboarding simplification and contextual in-product guidance.