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I’m a creative designer and Brand & Marketing Strategist based in Leicester, turning audience insight into distinctive brands, campaigns, and visual systems for UK and international clients. With a BA (Hons) in Textiles & Innovation Design and an MSc in Digital Marketing (Merit), I connect research, positioning, and cultural interpretation to create visual identities and customer-facing communications that feel cohesive across digital and print.…I’m a creative designer and Brand & Marketing Strategist based in Leicester, turning audience insight into distinctive brands, campaigns, and visual systems for UK and international clients. With a BA (Hons) in Textiles & Innovation Design and an MSc in Digital Marketing (Merit), I connect research, positioning, and cultural interpretation to create visual identities and customer-facing communications that feel cohesive across digital and print.

SIMRANA TAHIRA HAMID

Brand Strategist, Marketing Strategist, Designer, +2

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I’m a creative designer and Brand & Marketing Strategist based in Leicester, turning audience insight into distinctive brands, campaigns, and visual systems for UK and international clients. With a BA (Hons) in Textiles & Innovation Design and an MSc in Digital Marketing (Merit), I connect research, positioning, and cultural interpretation to create visual identities and customer-facing communications that feel cohesive across digital and print.…I’m a creative designer and Brand & Marketing Strategist based in Leicester, turning audience insight into distinctive brands, campaigns, and visual systems for UK and international clients. With a BA (Hons) in Textiles & Innovation Design and an MSc in Digital Marketing (Merit), I connect research, positioning, and cultural interpretation to create visual identities and customer-facing communications that feel cohesive across digital and print.

Available to hire

I’m a creative designer and Brand & Marketing Strategist based in Leicester, turning audience insight into distinctive brands, campaigns, and visual systems for UK and international clients. With a BA (Hons) in Textiles & Innovation Design and an MSc in Digital Marketing (Merit), I connect research, positioning, and cultural interpretation to create visual identities and customer-facing communications that feel cohesive across digital and print.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Surface Pattern Design

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Freelance Creative Designer & Marketing Strategist

May 1, 2026 - Present

Develop brand identities, campaign assets, and visual systems for UK and international clients across digital and print touchpoints. Translate audience, competitor, and market insight into positioning, creative direction, and customer-facing communications. Manage projects independently from briefing and research through concept development, stakeholder feedback, refinement, and final delivery. Created a culturally informed visual system for an international client, incorporating regional identity research and stakeholder input for large-scale production.

Founder & Creative Lead at Novea Media

January 1, 2025 - Present

Lead an independent studio supporting small businesses with brand identity, visual communication, content, and campaign strategy. For a modest-fashion brand, converted an audit and audience insight into clearer positioning, developed two creative routes, and created a coordinated campaign roadmap across social and physical experience. Present concepts and strategic recommendations directly to clients and refine creative direction based on feedback while ensuring practical, scalable delivery. Build consistent brand and content systems across customer touchpoints.

Founder & Brand Manager at Independent Dessert Brand

January 1, 2022 - December 31, 2024

Developed and launched a complete brand identity covering logo design, packaging, social media, and in-store communications. Used audience and competitor research to shape positioning, promotional concepts, and multi-channel marketing assets. Managed visual consistency across customer touchpoints while overseeing the brand’s creative and commercial development.

Marketing & Business Volunteer

January 1, 2021 - December 31, 2022

Supported digital and print marketing materials for internal and external communications. Assisted with creative development, content preparation, and maintaining brand consistency, while collaborating to meet project deadlines.