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I’m a Social Analyst focused on performance marketing and multi-platform campaign optimization. I manage digital campaigns across Meta, TikTok, X (Twitter), Snapchat, and support website conversion strategies to help brands reach the right audiences and drive measurable results. My background combines technical training in electromechanics and industrial computing with hands-on marketing execution. In my roles, I continuously monitor key performance metrics, adjust campaigns for better outcomes, and contribute to both brand awareness and conversion objectives across retail chain (specializing in DIY, home improvement, and construction materials), international events and CPJ-related sectors.…I’m a Social Analyst focused on performance marketing and multi-platform campaign optimization. I manage digital campaigns across Meta, TikTok, X (Twitter), Snapchat, and support website conversion strategies to help brands reach the right audiences and drive measurable results. My background combines technical training in electromechanics and industrial computing with hands-on marketing execution. In my roles, I continuously monitor key performance metrics, adjust campaigns for better outcomes, and contribute to both brand awareness and conversion objectives across retail chain (specializing in DIY, home improvement, and construction materials), international events and CPJ-related sectors.

RANDRIAMIARANA Mamitiana

Social Media Manager, Marketing Analyst, Digital Marketer, +2

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I’m a Social Analyst focused on performance marketing and multi-platform campaign optimization. I manage digital campaigns across Meta, TikTok, X (Twitter), Snapchat, and support website conversion strategies to help brands reach the right audiences and drive measurable results. My background combines technical training in electromechanics and industrial computing with hands-on marketing execution. In my roles, I continuously monitor key performance metrics, adjust campaigns for better outcomes, and contribute to both brand awareness and conversion objectives across retail chain (specializing in DIY, home improvement, and construction materials), international events and CPJ-related sectors.…I’m a Social Analyst focused on performance marketing and multi-platform campaign optimization. I manage digital campaigns across Meta, TikTok, X (Twitter), Snapchat, and support website conversion strategies to help brands reach the right audiences and drive measurable results. My background combines technical training in electromechanics and industrial computing with hands-on marketing execution. In my roles, I continuously monitor key performance metrics, adjust campaigns for better outcomes, and contribute to both brand awareness and conversion objectives across retail chain (specializing in DIY, home improvement, and construction materials), international events and CPJ-related sectors.

Available to hire

I’m a Social Analyst focused on performance marketing and multi-platform campaign optimization. I manage digital campaigns across Meta, TikTok, X (Twitter), Snapchat, and support website conversion strategies to help brands reach the right audiences and drive measurable results.

My background combines technical training in electromechanics and industrial computing with hands-on marketing execution. In my roles, I continuously monitor key performance metrics, adjust campaigns for better outcomes, and contribute to both brand awareness and conversion objectives across retail chain (specializing in DIY, home improvement, and construction materials),
international events and CPJ-related sectors.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

French

Advanced

English

Advanced

Malagasy

Fluent

Work Experience

Social Analyst, L3 at Publicis Prodigious Brand Logistic Ltd

October 1, 2025 - Present

Manage website conversion and drive-to-store campaigns across multiple social media platforms. Monitor key performance metrics regularly and adjust campaigns to maximize performance and results.

Social Analyst, L2 at Publicis Prodigious Brand Logistic

October 1, 2024 - September 30, 2025

Lead multi-platform campaigns for the international events sector on Meta, TikTok, X (Twitter), and Snapchat. Execute website conversion optimization strategies to increase conversions while maintaining strong delivery and performance focus.

Social Analyst, L1 at Publicis Prodigious Brand Logistic Ltd

September 1, 2023 - September 30, 2024

Run brand awareness campaigns on Meta and TikTok for the CPJ sector. Focus on video reach and visibility generation, expanding reach and increasing video views through ongoing optimization and content performance monitoring.

Maintenance Technician at Radisson Blu (Tamboho Hotel)

October 1, 2020 - February 28, 2022

Maintain hotel electrical installations and carry out repair interventions when equipment or systems malfunction. Perform troubleshooting and repair work to ensure reliable operation of electrical installations.

Electromechanical Technician at Henri Fraise Fils & Cie

March 1, 2018 - September 30, 2020

Conduct preventive maintenance inspections. Perform inspection and maintenance of hydraulic equipment used in industrial machinery to support safe and efficient production operations.