Diana Perez
I’m Diana Perez, a social and content marketing professional with 4+ years of hands-on experience creating social-first campaigns across TikTok, Instagram, YouTube, LinkedIn, and Substack.
About
I’m Diana Perez, a social and content marketing professional with 4+ years of hands-on experience creating social-first campaigns across TikTok, Instagram, YouTube, LinkedIn, and Substack. I translate audience insights, beauty/skincare trends, and cultural moments into content concepts, creative briefs, scripts, and short-form video—then use performance data to continuously optimize hooks, formats, and storytelling.
I enjoy working creator-first and hands-on, whether I’m producing UGC-style videos (demos, testimonials, GRWMs, voiceovers, and lifestyle content), managing editorial calendars, or collaborating cross-functionally with marketing and sales teams. I also bring AI-assisted ideation and workflow support to speed up scripting and research while keeping an authentic brand voice and strong KPI focus.
- 9 years' experience
- Joined September 2026
Industry experience
- Media & Entertainment
- Retail
- Consumer Goods
- Professional Services
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Work experience· 9 roles
Partnered with marketing teams to develop messaging, digital campaigns, and social media content for an AI-powered beauty platform. Supported multi-channel initiatives promoting beauty services, skincare solutions, and salon partnerships. Created marketing content that increased engagement among salons, spas, retailers, and beauty brands. Analyzed campaign performance and engagement metrics to optimize strategy. Collaborated cross-functionally with sales, marketing, and executive leadership to maintain consistent brand messaging. Built relationships with salons, spas, retailers, and beauty professionals while representing the brand across digital channels.
Developed and executed multi-platform social media strategies across Instagram, TikTok, YouTube, LinkedIn, and Substack. Produced engaging short-form video optimized for TikTok, Instagram Reels, and YouTube Shorts. Managed editorial calendars and publishing schedules while maintaining consistent brand messaging. Wrote captions, promotional copy, and marketing content to increase audience engagement. Oversaw production of video, audio, and graphic content across digital platforms. Produced and distributed 50 podcast episodes across Substack, Spotify, Apple Podcasts, and YouTube; increased Substack subscribers by 48% (274 → 405) and grew Substack followers by 79% (501 → 898). Generated 70,000+ views across TikTok and Instagram Reels.
Developed and executed multi-platform social media strategies across Instagram, TikTok, YouTube, LinkedIn, and Substack. Produced short-form video optimized for TikTok, Instagram Reels, and YouTube Shorts. Managed editorial calendars and publishing schedules while maintaining consistent brand messaging. Wrote captions and promotional/marketing copy to drive engagement. Oversaw production of video, audio, and graphic content across digital platforms. Produced and distributed 50 podcast episodes across Substack, Spotify, Apple Podcasts, and YouTube. Increased Substack subscribers by 48% (274 → 405) and grew Substack followers by 79% (501 → 898). Generated 70,000+ views across TikTok and Instagram Reels.
Education
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