I’m Ziyi Lin, a UI and UX designer with a strong research mindset shaped by an Industrial Design background and my MSc in Design & Innovation at DTU. I’m especially interested in design research at the intersection of human-computer interaction and sustainability, and I enjoy turning user insights into clear interaction flows, visual systems, and prototypes that teams can build and test. In my recent experience, I’ve improved onboarding and content structure for platform learning and training journeys through user interviews, observations, and behavioral data. I’ve also delivered reusable visual template systems, produced large volumes of creative assets, and collaborated closely across operations, training, product, and engineering to reduce friction and increase task completion—while keeping design decisions practical for real-world execution.…

Ziyi Lin

I’m Ziyi Lin, a UI and UX designer with a strong research mindset shaped by an Industrial Design background and my MSc in Design & Innovation at DTU. I’m especially interested in design research at the intersection of human-computer interaction and sustainability, and I enjoy turning user insights into clear interaction flows, visual systems, and prototypes that teams can build and test. In my recent experience, I’ve improved onboarding and content structure for platform learning and training journeys through user interviews, observations, and behavioral data. I’ve also delivered reusable visual template systems, produced large volumes of creative assets, and collaborated closely across operations, training, product, and engineering to reduce friction and increase task completion—while keeping design decisions practical for real-world execution.…

Available to hire

I’m Ziyi Lin, a UI and UX designer with a strong research mindset shaped by an Industrial Design background and my MSc in Design & Innovation at DTU. I’m especially interested in design research at the intersection of human-computer interaction and sustainability, and I enjoy turning user insights into clear interaction flows, visual systems, and prototypes that teams can build and test.

In my recent experience, I’ve improved onboarding and content structure for platform learning and training journeys through user interviews, observations, and behavioral data. I’ve also delivered reusable visual template systems, produced large volumes of creative assets, and collaborated closely across operations, training, product, and engineering to reduce friction and increase task completion—while keeping design decisions practical for real-world execution.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

Chinese
Fluent
English
Advanced
German
Beginner
Japanese
Beginner

Work Experience

Design Intern (TikTok Shop Design) at ByteDance - TikTok Shop
July 1, 2024 - December 1, 2024
Contributed to a B2B merchant learning centre redesign by restructuring information architecture and improving visual hierarchy based on user feedback and behavioural data, helping boost merchant retention by ~15%. Conducted training observations, user interviews, and feedback analysis to identify onboarding and operational pain points; redesigned the training SOP and task flows, increasing training satisfaction by 14% and task completion to 50%+. Built reusable visual template systems for overseas markets, producing 1,000+ creative assets and 50+ videos, and iterated designs using campaign performance data with AI tools to speed up output. Aligned merchants, product, operations, and training teams on information structure, and standardized task design to reduce communication overhead and improve conversion efficiency.
CMF Design Intern at Shenzhen DNS Industries Co., Ltd.
January 1, 2024 - March 1, 2024
Conducted user research and competitive analysis for power bank products to identify needs across usage scenarios, aesthetics, and material preferences, informing CMF strategy. Developed material and colour-scheme proposals and delivered 20+ product renders. Coordinated with CMF material suppliers and weaving vendors to prototype and validate designs, balancing aesthetic intent with manufacturing feasibility across cable structure and colourways.

Education

MSc Design & Innovation at Technical University of Denmark (DTU)
September 1, 2025 - June 1, 2027
BSc Industrial Design at Shenzhen Technology University
September 1, 2021 - June 1, 2025
Exchange Student (Engineering) at Chiba University - Faculty of Engineering
April 1, 2023 - August 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Computers & Electronics, Manufacturing, Retail, Education

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

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