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I’m a strategic graphic and brand designer with more than five years of experience creating distinctive visual identities, packaging systems, and scalable brand guidelines for D2C, FMCG, retail, hospitality, and emerging startup brands. I enjoy turning research, positioning, typography, and creative direction into clear and memorable brand experiences across digital, print, and physical touchpoints.…I’m a strategic graphic and brand designer with more than five years of experience creating distinctive visual identities, packaging systems, and scalable brand guidelines for D2C, FMCG, retail, hospitality, and emerging startup brands. I enjoy turning research, positioning, typography, and creative direction into clear and memorable brand experiences across digital, print, and physical touchpoints.

Mrinmoy Biswas

Brand Designer, Graphic Designer, Packaging Designer, +3

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I’m a strategic graphic and brand designer with more than five years of experience creating distinctive visual identities, packaging systems, and scalable brand guidelines for D2C, FMCG, retail, hospitality, and emerging startup brands. I enjoy turning research, positioning, typography, and creative direction into clear and memorable brand experiences across digital, print, and physical touchpoints.…I’m a strategic graphic and brand designer with more than five years of experience creating distinctive visual identities, packaging systems, and scalable brand guidelines for D2C, FMCG, retail, hospitality, and emerging startup brands. I enjoy turning research, positioning, typography, and creative direction into clear and memorable brand experiences across digital, print, and physical touchpoints.

Available to hire

I’m a strategic graphic and brand designer with more than five years of experience creating distinctive visual identities, packaging systems, and scalable brand guidelines for D2C, FMCG, retail, hospitality, and emerging startup brands. I enjoy turning research, positioning, typography, and creative direction into clear and memorable brand experiences across digital, print, and physical touchpoints.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Technical Illustration

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Brand Identity & Packaging Specialist at Independent

May 1, 2026 - Present

Direct end-to-end branding and packaging solutions for emerging retail, FMCG, and hospitality clients, managing projects from market positioning through factory production handoff. Develop structural dielines, sustainable packaging specifications, and comprehensive brand books that reduce client onboarding and vendor turnaround times. Integrate Adobe Firefly and other generative AI workflows to accelerate visual exploration, moodboarding, and client concept approvals.

Graphic / Brand Designer at Cosmos Conglomerate Pvt. Ltd.

January 1, 2023 - April 1, 2026

Standardized brand consistency across more than 15 multichannel touchpoints through visual identity guidelines, responsive asset kits, and typography systems. Reduced print production revisions and prepress errors by engineering press-ready dielines and CMYK/Pantone color-calibrated files. Improved collateral delivery speed through reusable design components and modular layout grids in Figma, Adobe InDesign, and Adobe Creative Suite, while using generative AI for visual research and concept exploration.

Mid-Level Designer at Stock Technic

January 1, 2021 - September 1, 2022

Launched an end-to-end brand identity package for an investment advisory and education company, including logomarks, typography palettes, and digital and print educational collateral. Directed creative conception under strict launch deadlines and helped accelerate time to market by two weeks.