I’m Alex Gray, and I’ve spent the last eight years building and running the commercial side of music—starting with my own music production business and then supporting enterprise teams at Universal Music Group. I’ve handled real-world outreach and sales basics end-to-end: finding prospects cold, building and iterating sequences, managing objections, negotiating fees, closing deals, and keeping relationships active so clients come back. I’m now deliberately moving into AI sales, because I’ve already been using AI tools in day-to-day work for research, workflow automation, and creative production. I understand where these tools deliver real value and where they don’t, and I’m excited to grow a long-term career in technology sales without having to unlearn habits from another path. I’m fully remote, split between Mexico City and Vancouver, and I enjoy connecting with people across creative, technical, and decision-making stakeholders.…

Alex Gray

I’m Alex Gray, and I’ve spent the last eight years building and running the commercial side of music—starting with my own music production business and then supporting enterprise teams at Universal Music Group. I’ve handled real-world outreach and sales basics end-to-end: finding prospects cold, building and iterating sequences, managing objections, negotiating fees, closing deals, and keeping relationships active so clients come back. I’m now deliberately moving into AI sales, because I’ve already been using AI tools in day-to-day work for research, workflow automation, and creative production. I understand where these tools deliver real value and where they don’t, and I’m excited to grow a long-term career in technology sales without having to unlearn habits from another path. I’m fully remote, split between Mexico City and Vancouver, and I enjoy connecting with people across creative, technical, and decision-making stakeholders.…

Available to hire

I’m Alex Gray, and I’ve spent the last eight years building and running the commercial side of music—starting with my own music production business and then supporting enterprise teams at Universal Music Group. I’ve handled real-world outreach and sales basics end-to-end: finding prospects cold, building and iterating sequences, managing objections, negotiating fees, closing deals, and keeping relationships active so clients come back.

I’m now deliberately moving into AI sales, because I’ve already been using AI tools in day-to-day work for research, workflow automation, and creative production. I understand where these tools deliver real value and where they don’t, and I’m excited to grow a long-term career in technology sales without having to unlearn habits from another path. I’m fully remote, split between Mexico City and Vancouver, and I enjoy connecting with people across creative, technical, and decision-making stakeholders.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Founder & Managing Director at In The Fade
January 1, 2018 - Present
Founded and ran a B2B music production business serving global brands, responsible for all revenue, client relationships, and commercial operations. Won enterprise clients (Nike, Adidas, Sky TV) through cold outreach alone by researching targets, building outreach sequences, handling objections, negotiating fees, and closing deals independently. Managed the end-to-end sales cycle from first contact through negotiation, contracts, and delivery, while maintaining a self-managed pipeline across multiple concurrent client relationships. Used AI tools to support prospect research, outreach personalisation, workflow automation, and creative production, adapting processes without relying on a team or playbook.
Parts Order Lead / Digital Audio Specialist at Universal Music Group
January 1, 2016 - January 1, 2024
Cross-functional operational role supporting digital audio and commercial workflows across sync, licensing, and production. Managed structured databases across the global artist roster, building the organisational discipline that aligns with CRM hygiene and pipeline tracking. Collaborated with commercial teams on sync and licensing projects and communicated clearly with stakeholders across Legal, Business Affairs, and Production in senior cross-functional meetings. Trained studio engineers on specialist processes, translating technical concepts for experienced technical audiences and consistently delivering reliable, accurate follow-through.
Labels & Marketing Intern at Metropolis Studios
January 1, 2014 - Present
Client Services Executive at Metropolis Studios
January 1, 2014 - January 1, 2017
Client-facing role at a major recording studio serving senior music industry clients daily. Acted as primary point of contact for artists, managers, label executives, and production teams, building trust through high standards of service. Managed complex scheduling, billing, and logistics across multiple simultaneous sessions under pressure, developing strong organisational habits useful for managing high-volume outreach and follow-ups. Built extensive industry relationships through daily client interaction.
Sound Engineering Intern at Abbey Road Studios
January 1, 2013 - Present

Education

Diploma in Studio Sound Engineering & Music Production at Alchemea College, London
January 1, 2013 - September 30, 2026
Music Publishing, Sync & Licensing (Intensive course) at The School of Music Business
January 1, 2023 - September 30, 2026
Diploma in Studio Sound Engineering & Music Production at Alchemea College, London
January 1, 2013 - January 1, 2013
Music Publishing, Sync & Licensing (Intensive course) at The School of Music Business
January 1, 2023 - January 1, 2023
Music Publishing, Sync & Licensing (Intensive course) at The School of Music Business
January 1, 2023 - January 1, 2023
Diploma in Studio Sound Engineering & Music Production at Alchemea College
January 1, 2013 - January 1, 2013

Qualifications

Music Publishing, Sync & Licensing — The School of Music Business
January 1, 2023 - January 1, 2023
Diploma in Studio Sound Engineering & Music Production — Alchemea College
January 1, 2013 - January 1, 2013

Industry Experience

Media & Entertainment, Software & Internet, Professional Services