Chris Harris

Engineered a full-scale rebranding and GTM restructuring for a 20-year-old virtual agency. Modernized the service portfolio, built differentiation for premium positioning, and created systems (SOPs and MarTech/CRM tools) to reduce CAC and raise acquisition efficiency. Developed GTM strategy projecting $35M pipeline and supported an institutional exit pathway, including staffing/training for integrated digital marketing certification delivery.

Commercialized an AI market research pioneer for the North American market by bridging advanced predictive modeling with scalable go-to-market strategy. Designed and executed a North America GTM plan, rebranded the firm’s offering, and drove new contracts with significant ACV and growth uplift. Streamlined underutilized teams and infrastructure to reduce overhead, deployed MarTech/CRM architecture for digitized operations, and authored training materials for sales enablement to scale adoption of the firm’s predictive approach.

Commercialized an AI market research pioneer for the North American market by designing a scalable GTM model and modernizing positioning from research to consultancy. Rebranded and streamlined operations to reduce overhead, deployed MarTech/CRM architecture to digitize operations, and authored training materials to enable sales-team and client adoption. Drove $8.2M in new contract value, lifted ACV 53%, and increased client performance indicators.