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I’m a Growth Marketer with more than 12 years of experience across SaaS, eCommerce, digital marketing, project management, and design. I enjoy turning complex ideas into clear, high-performing customer journeys through storytelling, CRM strategy, automation, conversion-focused design, and thoughtful product positioning. I’ve managed more than $4M in advertising spend, doubled online sales year over year for brands such as YETI, and helped scale a market-leading SaaS product from launch to profitability.…I’m a Growth Marketer with more than 12 years of experience across SaaS, eCommerce, digital marketing, project management, and design. I enjoy turning complex ideas into clear, high-performing customer journeys through storytelling, CRM strategy, automation, conversion-focused design, and thoughtful product positioning. I’ve managed more than $4M in advertising spend, doubled online sales year over year for brands such as YETI, and helped scale a market-leading SaaS product from launch to profitability.

Samantha Doctora

Marketing Strategist, Growth Marketer, Product Marketer, +4

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I’m a Growth Marketer with more than 12 years of experience across SaaS, eCommerce, digital marketing, project management, and design. I enjoy turning complex ideas into clear, high-performing customer journeys through storytelling, CRM strategy, automation, conversion-focused design, and thoughtful product positioning. I’ve managed more than $4M in advertising spend, doubled online sales year over year for brands such as YETI, and helped scale a market-leading SaaS product from launch to profitability.…I’m a Growth Marketer with more than 12 years of experience across SaaS, eCommerce, digital marketing, project management, and design. I enjoy turning complex ideas into clear, high-performing customer journeys through storytelling, CRM strategy, automation, conversion-focused design, and thoughtful product positioning. I’ve managed more than $4M in advertising spend, doubled online sales year over year for brands such as YETI, and helped scale a market-leading SaaS product from launch to profitability.

Next availability:

October 26, 2026

Auckland, New Zealand

I’m a Growth Marketer with more than 12 years of experience across SaaS, eCommerce, digital marketing, project management, and design. I enjoy turning complex ideas into clear, high-performing customer journeys through storytelling, CRM strategy, automation, conversion-focused design, and thoughtful product positioning. I’ve managed more than $4M in advertising spend, doubled online sales year over year for brands such as YETI, and helped scale a market-leading SaaS product from launch to profitability.

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Work Experience

Growth Marketing Strategist at Qwento

July 1, 2025 - Present

Freelance growth marketing strategist working with Personify as a key client. Led the go-to-market launch of a corporate gifting offering, including product range development, pricing strategy, margin optimisation, competitive positioning, marketing strategy, and asset creation. Generated a 32% year-over-year increase in online sales and secured the company’s first major corporate gifting order worth more than $6,000 within one month of launch. Also led a Shopify theme upgrade and conversion optimisation improvements across mobile UX, navigation, and the purchase journey.

Product Manager at DotCollective

March 1, 2022 - June 1, 2025

Led product management, growth marketing, customer engagement, and delivery improvements for a SaaS product portfolio. Streamlined implementation processes, increasing annual implementations by 84%, from 31 in 2023 to 57 in 2024. Contributed to a 101% year-over-year increase in app subscription revenue and helped lead the team to profitability. Scaled the product suite from two to eight SaaS solutions, introduced modular features, integrated platforms including Shopify, Klaviyo, Yotpo Email, David Jones, MYER, and Loop, and conducted competitor, forecast, and UX research. Created sales decks, user guides, and marketing collateral to support adoption.

eCommerce and Digital Marketing Manager at YETI

April 1, 2021 - March 1, 2022

Managed the DTC channel for YETI Australia and New Zealand across eCommerce, design, email workflows, performance marketing, analytics, and external agency coordination. Exceeded regional sales targets, delivering three times year-over-year sales for nz.yeti.com and double the sales for au.yeti.com. Implemented 3D and augmented reality, product reviews, welcome and post-purchase email series, and other site applications. Improved site speed by more than 30%, overhauled analytics reporting, improved channel tracking, and introduced project management and change management practices to improve go-to-market efficiency.

Project Manager at Bellroy

March 1, 2020 - March 1, 2021

Contract project manager responsible for delivering more than 50 new products from design through release. Managed market research, competitor price reviews, project retrospectives, vendor relationships, and cross-functional communication. Supported international expansion by implementing three new Amazon marketplaces ahead of schedule. Streamlined the product roadmap process, identified business roadblocks with department leads, managed confidential partner projects under NDA, and chaired key meetings with senior leadership to maintain agendas and drive outcomes.