I’m a Head of Social Media & Content Management with 5+ years of experience leading content, copywriting, and digital marketing across international US/international environments. I manage the full content lifecycle—from creative briefs and production through publishing, performance analysis, and ongoing optimization—while driving efficient workflows, quality output, and team development.
I also bring strong expertise in SEO, social media, email, and paid/native advertising, with a focus on content strategy, localization, and measurable business results. Alongside team leadership, I’ve managed influencer and social campaigns end-to-end (research, briefing, coordination, and optimization of reach, engagement, and conversions), and I regularly use analytics and KPIs to refine creative direction, messaging, and distribution.
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