I’m a Head of Social Media & Content Management with 5+ years of experience leading content, copywriting, and digital marketing across international US/international environments. I manage the full content lifecycle—from creative briefs and production through publishing, performance analysis, and ongoing optimization—while driving efficient workflows, quality output, and team development. I also bring strong expertise in SEO, social media, email, and paid/native advertising, with a focus on content strategy, localization, and measurable business results. Alongside team leadership, I’ve managed influencer and social campaigns end-to-end (research, briefing, coordination, and optimization of reach, engagement, and conversions), and I regularly use analytics and KPIs to refine creative direction, messaging, and distribution.…

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I’m a Head of Social Media & Content Management with 5+ years of experience leading content, copywriting, and digital marketing across international US/international environments. I manage the full content lifecycle—from creative briefs and production through publishing, performance analysis, and ongoing optimization—while driving efficient workflows, quality output, and team development. I also bring strong expertise in SEO, social media, email, and paid/native advertising, with a focus on content strategy, localization, and measurable business results. Alongside team leadership, I’ve managed influencer and social campaigns end-to-end (research, briefing, coordination, and optimization of reach, engagement, and conversions), and I regularly use analytics and KPIs to refine creative direction, messaging, and distribution.…

Available to hire

I’m a Head of Social Media & Content Management with 5+ years of experience leading content, copywriting, and digital marketing across international US/international environments. I manage the full content lifecycle—from creative briefs and production through publishing, performance analysis, and ongoing optimization—while driving efficient workflows, quality output, and team development.

I also bring strong expertise in SEO, social media, email, and paid/native advertising, with a focus on content strategy, localization, and measurable business results. Alongside team leadership, I’ve managed influencer and social campaigns end-to-end (research, briefing, coordination, and optimization of reach, engagement, and conversions), and I regularly use analytics and KPIs to refine creative direction, messaging, and distribution.

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Work Experience

Digital Marketer / Independent Contractor / Influencer Manager at Digital Winners
September 1, 2025 - Present
Lead strategy, operations, and performance for international social media and content projects across markets and platforms. Manage cross-functional teams and ensure delivery across the full content lifecycle from creative briefing and production to publishing and optimization. Manage copywriting operations (briefs, allocation, review, localization, QA, and team training) and optimize performance using KPIs such as reach, engagement, followers, CPM, and CPF. Independently manage influencer campaigns including influencer research, selection, briefing, coordination, execution, and content review; analyze performance to improve selection, creative direction, messaging, and execution.
Head of Social Media & Content Management at FLYX Marketing
October 1, 2024 - Present
Lead social media and content management strategy, operations, and performance for international projects across markets and platforms. Oversee cross-functional teams (copywriters, designers, production, social/community managers, and external partners) and manage the end-to-end content lifecycle from creative briefs and production to publishing and optimization. Own copywriting workflows including briefing, allocation, review, localization, QA, and team training; track and optimize reach, views, engagement, followers, CPM, and CPF. Apply a people-focused leadership approach to delegation, feedback, onboarding, and sustainable workload management while meeting business goals.
Copywriting Manager | Senior Copywriter at CO.PYWRITING (Corfuunnnels), Patras
February 1, 2021 - November 30, 2024
Progressed from hands-on copywriting to team leadership and copywriting operations. Led copywriting teams and managed work allocation, deadlines, quality standards, and team development. Created SEO and conversion-focused content (articles, comparison pages, listicles, commercial pages, and landing pages) and wrote e-commerce, social media, email, native, and paid ad copy for multiple audiences and platforms. Applied keyword research, search intent mapping, content structure, and internal linking while maintaining brand voice and quality. Researched products, markets, and audiences and collaborated with design and marketing teams on persuasive content. Mentored copywriters, improved workflows and quality standards, and supported review processes.
Drama Teacher at RSAKEIO (Filekpaideftiki), Patras
September 1, 2018 - June 30, 2020
Designed and delivered creative theater programs that strengthened creativity, storytelling, communication, and presentation skills. Led diverse groups and developed people-management, collaboration, facilitation, and interpersonal skills applicable to content and team leadership.

Education

BA, Drama & Theatre Arts at University of Patras
January 1, 2013 - January 1, 2017
Educational Psychology (Distance Program) at University of the Aegean
January 1, 2020 - January 1, 2021

Qualifications

Digital Marketing Foundations & Mastery Digital Marketing
January 11, 2030 - October 1, 2026
Social Media Marketing Strategy: TikTok & Instagram Reels
January 11, 2030 - October 1, 2026
SEO Content Strategy & Keyword Optimization
January 11, 2030 - October 1, 2026
Leadership, Emotional Intelligence & Team Management
January 11, 2030 - October 1, 2026
Generative AI & GPT-4 for Marketing
January 11, 2030 - October 1, 2026

Industry Experience

Media & Entertainment, Education, Professional Services