Matthew Gray
I’m a commercially minded performance marketer with hands-on experience scaling high-impact paid media campaigns across Google, Meta, and Microsoft networks.
About
I’m a commercially minded performance marketer with hands-on experience scaling high-impact paid media campaigns across Google, Meta, and Microsoft networks. I focus on turning account structure, creative testing, and analytics into practical revenue outcomes—whether that’s improving ROAS, restructuring legacy campaigns, or building experiment roadmaps that stakeholders can act on confidently.
Alongside paid media, I help brands grow through SEO and always-on digital growth activities. From auditing and rebuilding tracking (GA4, Search Console, SEMrush) to consulting on website and content improvements, I aim to create measurable momentum and clearer performance insight—supported by direct collaboration with platform representatives and cross-functional partners.
- 9 years' experience
- Joined October 2026
Industry experience
- Media & Entertainment
- Professional Services
- Retail
- Other
More experts in Cheshire, United Kingdom
Work experience· 6 roles
Deployed and scaled paid search and shopping campaigns across Google Search, Performance Max, Demand Gen, Shopping, and Display with daily budgets of £25k–£50k. Drove up to £500k peak daily revenue with 8x–10x ROAS, led an 8-week AI Max experimentation program delivering an incremental 3x ROAS uplift for targeted campaigns, and partnered with Google account leads on bi-weekly strategic syncs. Completed a Microsoft Ads account audit and restructuring (feeds, audiences, and search structure) to achieve an 8x incremental ROAS within 90 days while scaling efficiency from ~1000% to ~1800% ROAS.
Improved the company’s online presence by optimizing LinkedIn and Instagram performance and relaunching the blog, resulting in a 25% month-over-month increase in website traffic. Grew LinkedIn followers by 30% and impressions by 550% (March–June 2025) through consistent content and stakeholder engagement. Implemented and managed GA, Search Console, and SEMrush to track SEO performance and provide actionable recommendations. Led a website redesign focused on SEO and traffic gains, implemented via Craft CMS optimisation.
Built long-term relationships with C-suite stakeholders across marketing, technology, and creative recruitment. Delivered consistent revenue growth, generating $400,000 in 2024 (over 1000% year-over-year increase from 2023) and ranked among the top 3 performers in Canada for Technology and Marketing practice groups in 2024. Performed data-driven research using Salesforce, Domo, and LinkedIn to analyze 75,000+ company profiles and identify strategic opportunities using CRM segmentation.
Education
Certifications and awards
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