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I’m an e-commerce and brand growth manager with 5+ years of hands-on experience running Shopify end-to-end for a premium Egyptian lifestyle brand—from purchasing and fulfillment to email automation and conversion optimization. I’ve grown sales and profit through data-driven experimentation, built and customized Shopify storefronts, and improved customer experience with tighter delivery processes and better post-purchase communication. I also enjoy building communities: I grew an Instagram audience from the ground up to 80K followers by pairing content planning with real engagement that supports retention and word-of-mouth. In addition, I lead campaign strategy across email and social, track KPIs closely, and continuously refine messaging and operations to reduce return-to-origin rates and refunds while increasing repeat purchasing.…I’m an e-commerce and brand growth manager with 5+ years of hands-on experience running Shopify end-to-end for a premium Egyptian lifestyle brand—from purchasing and fulfillment to email automation and conversion optimization. I’ve grown sales and profit through data-driven experimentation, built and customized Shopify storefronts, and improved customer experience with tighter delivery processes and better post-purchase communication. I also enjoy building communities: I grew an Instagram audience from the ground up to 80K followers by pairing content planning with real engagement that supports retention and word-of-mouth. In addition, I lead campaign strategy across email and social, track KPIs closely, and continuously refine messaging and operations to reduce return-to-origin rates and refunds while increasing repeat purchasing.

Ammar Magdy

eCommerce Developer, Conversion Rate Optimization Expert, Brand Strategist, +2

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I’m an e-commerce and brand growth manager with 5+ years of hands-on experience running Shopify end-to-end for a premium Egyptian lifestyle brand—from purchasing and fulfillment to email automation and conversion optimization. I’ve grown sales and profit through data-driven experimentation, built and customized Shopify storefronts, and improved customer experience with tighter delivery processes and better post-purchase communication. I also enjoy building communities: I grew an Instagram audience from the ground up to 80K followers by pairing content planning with real engagement that supports retention and word-of-mouth. In addition, I lead campaign strategy across email and social, track KPIs closely, and continuously refine messaging and operations to reduce return-to-origin rates and refunds while increasing repeat purchasing.…I’m an e-commerce and brand growth manager with 5+ years of hands-on experience running Shopify end-to-end for a premium Egyptian lifestyle brand—from purchasing and fulfillment to email automation and conversion optimization. I’ve grown sales and profit through data-driven experimentation, built and customized Shopify storefronts, and improved customer experience with tighter delivery processes and better post-purchase communication. I also enjoy building communities: I grew an Instagram audience from the ground up to 80K followers by pairing content planning with real engagement that supports retention and word-of-mouth. In addition, I lead campaign strategy across email and social, track KPIs closely, and continuously refine messaging and operations to reduce return-to-origin rates and refunds while increasing repeat purchasing.

Available to hire

I’m an e-commerce and brand growth manager with 5+ years of hands-on experience running Shopify end-to-end for a premium Egyptian lifestyle brand—from purchasing and fulfillment to email automation and conversion optimization. I’ve grown sales and profit through data-driven experimentation, built and customized Shopify storefronts, and improved customer experience with tighter delivery processes and better post-purchase communication.

I also enjoy building communities: I grew an Instagram audience from the ground up to 80K followers by pairing content planning with real engagement that supports retention and word-of-mouth. In addition, I lead campaign strategy across email and social, track KPIs closely, and continuously refine messaging and operations to reduce return-to-origin rates and refunds while increasing repeat purchasing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

Arabic

Fluent

English

Fluent

Spanish; Castilian

Advanced

Japanese

Intermediate

French

Beginner

Work Experience

Brand Management & Sales Manager at Loafers EG

January 1, 2023 - Present

Owned end-to-end Shopify e-commerce operations, including purchasing workflows, fulfillment coordination, page creation, store customization, and conversion rate optimization. Drove a 40% increase in overall profit and a 60% increase in combined online and showroom sales through integrated campaigns across email, social, and in-store promotions. Built and managed email marketing flows and campaigns to improve click-through rates and repeat purchase behavior. Reduced return-to-origin from 35% to 15–25% and cut monthly refund cases to near zero by improving fulfillment and customer communication. Improved delivery lead time from about 1 week to 1–2 days through logistics and process changes, and grew the brand’s Instagram community to 80K followers using content and engagement to support retention and word-of-mouth.

Community & Operations Manager at Loafers EG

January 1, 2020 - January 1, 2023

Built the brand’s early online community by leading content and direct customer engagement, laying the foundation for later community growth. Managed customer service, order fulfillment, and logistics coordination across the full order journey. Improved internal coordination to reduce fulfillment lead times and supported early partnership development that contributed to both brand growth and community building.