user1816888
I’m a creative writer and strategist who turns complex brand briefs into clear, high-impact storytelling across digital, social, and brand campaigns.
About
I’m a creative writer and strategist who turns complex brand briefs into clear, high-impact storytelling across digital, social, and brand campaigns. I’ve worked end-to-end on script and copy—from 360° launches and award submissions to always-on content systems, influencer narratives, and platform-specific creative—balancing performance goals with human, culturally relevant ideas.
From authoring scripts for national recognition to leading content work for brands like Swiggy, I focus on building consistent brand voice, structured content calendars, and execution-ready copy. I also bring a modern edge through AI-prompting and algorithmic storytelling, helping teams create narratives that feel native to the internet while staying sharp, strategic, and measurable.
- 6 years' experience
- Joined October 2026
Industry experience
- Media & Entertainment
- Education
- Retail
- Consumer Goods
Work experience· 6 roles
Led social mandates for Adani Green Energy and Adani ConneX, developing quarterly campaign platforms and monthly calendars focused on growth and clarity. Reimagined Appy Fizz’s social presence with refreshed content directions that reset the brand’s tone and visual storytelling. Worked on P&G’s Valentine’s campaign and ongoing calendars centered on emotionally grounded narratives around love, commitment, and premium gifting. Built branded content buckets for Flipkart’s Pinterest presence, translating e-commerce intent into discovery-led, inspiration-first storytelling, and contributed to the core team behind 'Saath Ladenge Dengue Se' for All Out for a purpose-led public health campaign with mass resonance.
Led content creation for major campaigns including Swiggy Instamart’s InstaWarmer, recognized with 'Most Innovative Customer Experience' at FAQS! Marketers’ Excellence Awards. Built brand film assets and maintained always-on content ecosystems for clients, including monthly content calendars to strengthen brand voice and consistency. Drove campaign communication for Turbo Rummy with social extensions and contributed IP creation for RummyCircle, translating briefs into clear narrative copy structured for execution-ready formats across channels.
Worked as part of the creative team (scriptwriting for video/audio, editorial & blogs, brand voice strategy, and algorithmic storytelling). Specialized in turning complex brand briefs into human internet conversations, supporting cultural, data-driven creator narratives. Focused on creative partnership methods such as IP building and GenAI prompting for non-binary storytelling and creator-led content that blends subcultures with data intelligence.
Education
Certifications and awards
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