Waed Al-Khuzai
I am a digital growth and performance marketing specialist based in Toronto, with experience helping DTC eCommerce brands improve customer acquisition, retention, and conversion.
About
I am a digital growth and performance marketing specialist based in Toronto, with experience helping DTC eCommerce brands improve customer acquisition, retention, and conversion. I manage paid media across Google Ads, Meta Ads, and other channels while using analytics, lifecycle marketing, landing-page optimization, and merchandising insights to drive profitable growth. I have supported brands in fashion, baby apparel, jewelry, home care, and other industries, delivering strong improvements in sales, contribution margin, conversion rate, and average order value.
I enjoy combining strategic thinking with hands-on execution, from budget pacing and audience planning to Klaviyo flows, creative testing, SEO, and performance analysis. I have led teams, managed multiple high-spend client accounts, and worked across Shopify, GA4, Triple Whale, Microsoft Clarity, and HubSpot. My approach is collaborative, analytical, and focused on finding practical opportunities that create sustainable business results.
- 9 years' experience
- Joined October 2026
Skills· 17
Languages
- EnglishFluent
- ArabicFluent
- FrenchBeginner
Industry experience
- Retail
- Consumer Goods
- Healthcare
- Software & Internet
- Professional Services
Work experience· 5 roles
Lead digital growth for DTC eCommerce brands across women's fashion, baby apparel, jewelry, and other industries. Manage paid media strategy, budgets, audiences, creative testing, lifecycle marketing, conversion optimization, and analytics across Google Ads, Meta Ads, LinkedIn, Microsoft Ads, TikTok, Pinterest, Shopify, GA4, Triple Whale, Microsoft Clarity, and Klaviyo. Delivered 20–40% year-over-year growth in sales and contribution margin, and improved conversion rate and average order value by approximately 20%.
Oversaw a team of seven digital marketing professionals and managed seven client accounts with more than $100,000 in monthly ad spend each. Directed media strategy and budget allocation across Google Ads, Meta, LinkedIn, Pinterest, and TikTok, identifying opportunities to scale campaigns while improving conversion performance and advertising efficiency.
Managed and optimized Google Ads accounts for 15 clients across diverse industries, including Search, Display, and YouTube campaigns. Increased conversion rates for seven clients from approximately 0.79% to 2.15% within one quarter through targeting, keyword, and campaign optimization.
Education
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