Armaan Sheikh

Led end-to-end social media and digital growth strategy for business clients, translating brand positioning and audience behavior into content plans and distribution strategies. Planned short-form video and social-first campaigns, created lead-generation journeys that connect content, paid promotion, qualification, follow-up, and conversion, and coordinated client communication, approvals, and quality control with collaborators. Built AI-assisted workflows for research, ideation, content production, repurposing, and marketing operations, and refined messaging and execution by reviewing performance and engagement data.

Contributed to social media strategy and creative execution for a consumer fashion/ethnic-wear brand in a retail environment. Planned promotional and seasonal campaigns including product storytelling, event and exhibition marketing, and consistent brand communications across platforms. Developed short-form video and social creatives, supported multi-platform publishing and optimization using audience response and performance signals, and assisted with creator/influencer coordination. Helped grow the brand to approximately 300K Facebook followers, 41K Instagram followers, and 90K YouTube subscribers over about 2–3 years.