Marta Gibillini

Supported daily scheduling and coordination across competing priorities, maintaining smooth operations through reliable planning, discretion, and close attention to detail.

Founded and launched a dropshipping e-commerce brand end to end, managing product sourcing, supplier coordination, and building/operating the online store. Set up and managed Meta Ads campaigns across four international markets, generating 39,000+ impressions with a 1.51% click-through rate. Tracked funnel performance from ad click through landing page views to purchases, using results to decide when to scale or stop campaigns. Closed the business after reviewing margins and unit economics.

Increased Instagram followers from 300 to 1400 over 3 months through a strategic content plan including 20+ short-form videos and promotional posts. Built structured content pillars and managed a publishing calendar to align content output with campaign goals. Coordinated 3–5 weekly content pieces using AI with added personal creativity to maintain consistency for campaigns and events. Monitored performance using Google Analytics 4, identifying top content types that increased reach by 15% and adjusted strategy based on audience signals.