Shagun Baid
I’m Shagun Baid, a brand and creative strategist and entrepreneur based in Ahmedabad.
About
I’m Shagun Baid, a brand and creative strategist and entrepreneur based in Ahmedabad. I lead brand communication, creative campaign concepts, and end-to-end scripting and shoot direction—building campaigns that feel authentic and connect with the right audiences.
I run my own creative agency, The Spice Crew, and have experience developing brand strategy and content across skincare, fashion, wellness, interiors, and events. Alongside client management and creative quality, I also founded and grew a profitable streetwear brand, 444 Angels, and earlier built strong international exposure through hospitality events and customer-facing retail roles in Dubai and Australia.
- 4 years' experience
- Joined October 2026
Skills· 11
Languages
- EnglishFluent
- HindiFluent
Industry experience
- Media & Entertainment
- Education
- Retail
- Professional Services
- Travel & Hospitality
Work experience· 7 roles
Built and led a creative marketing agency serving brands across skincare, fashion, wellness, interiors, and events. Own brand strategy and translate briefs into campaign concepts, scripting, and shoot direction through final delivery. Manage a team of five full-time employees and ten freelancers, ensuring client relationships run smoothly and creative quality stays consistent.
Built a profitable streetwear brand with responsibility for marketing, brand identity, and day-to-day operations. Sold directly to customers at 15+ exhibitions, developing audience understanding and sales execution. Closed the brand in August 2026 to focus efforts on The Spice Crew and broader marketing work.
Handled retail sales for bags and accessories while building customer service and selling experience through product guidance and support.
Education
Certifications and awards
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