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I’m Rupen Pradhan, a Brand & Communications Specialist with 15+ years of experience leading brand, marketing, PR, and communications for both public and private organizations. I’ve built award-minded campaigns and brand strategies by combining creative direction with data-driven thinking, and I enjoy translating complex insights into clear, compelling narratives that move audiences. I also bring a strong Generative AI and data science toolkit to my leadership—helping teams build smarter marketing and communication workflows, including AI-enabled content and analytics. Alongside my corporate work, I’ve stayed hands-on in media production as a film maker/editor and music (I’m a bass player), and I’m currently focused on driving impact in leadership roles across global brand and communications.…I’m Rupen Pradhan, a Brand & Communications Specialist with 15+ years of experience leading brand, marketing, PR, and communications for both public and private organizations. I’ve built award-minded campaigns and brand strategies by combining creative direction with data-driven thinking, and I enjoy translating complex insights into clear, compelling narratives that move audiences. I also bring a strong Generative AI and data science toolkit to my leadership—helping teams build smarter marketing and communication workflows, including AI-enabled content and analytics. Alongside my corporate work, I’ve stayed hands-on in media production as a film maker/editor and music (I’m a bass player), and I’m currently focused on driving impact in leadership roles across global brand and communications.

Rupen Pradhan

Brand Strategist, Creative Director, Video Editor

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I’m Rupen Pradhan, a Brand & Communications Specialist with 15+ years of experience leading brand, marketing, PR, and communications for both public and private organizations. I’ve built award-minded campaigns and brand strategies by combining creative direction with data-driven thinking, and I enjoy translating complex insights into clear, compelling narratives that move audiences. I also bring a strong Generative AI and data science toolkit to my leadership—helping teams build smarter marketing and communication workflows, including AI-enabled content and analytics. Alongside my corporate work, I’ve stayed hands-on in media production as a film maker/editor and music (I’m a bass player), and I’m currently focused on driving impact in leadership roles across global brand and communications.…I’m Rupen Pradhan, a Brand & Communications Specialist with 15+ years of experience leading brand, marketing, PR, and communications for both public and private organizations. I’ve built award-minded campaigns and brand strategies by combining creative direction with data-driven thinking, and I enjoy translating complex insights into clear, compelling narratives that move audiences. I also bring a strong Generative AI and data science toolkit to my leadership—helping teams build smarter marketing and communication workflows, including AI-enabled content and analytics. Alongside my corporate work, I’ve stayed hands-on in media production as a film maker/editor and music (I’m a bass player), and I’m currently focused on driving impact in leadership roles across global brand and communications.

Available to hire

I’m Rupen Pradhan, a Brand & Communications Specialist with 15+ years of experience leading brand, marketing, PR, and communications for both public and private organizations. I’ve built award-minded campaigns and brand strategies by combining creative direction with data-driven thinking, and I enjoy translating complex insights into clear, compelling narratives that move audiences.

I also bring a strong Generative AI and data science toolkit to my leadership—helping teams build smarter marketing and communication workflows, including AI-enabled content and analytics. Alongside my corporate work, I’ve stayed hands-on in media production as a film maker/editor and music (I’m a bass player), and I’m currently focused on driving impact in leadership roles across global brand and communications.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Manager (Report to Global Head - Corp Brand & Head of Global Communications) at Biocon Ltd.

April 1, 2025 - May 2, 2026

Leads corporate brand and global communications initiatives under the Global Head. Focused on strategy execution across brand and communications, aligning internal and external messaging with business objectives and global stakeholder expectations.

Entrepreneur (Launched Guacamole - Avocado) at Guacamole (Avocado) - Mumbai (collaboration with LAVINA - Mexico)

April 1, 2020 - December 31, 2021

Launched and attempted to scale a guacamole (avocado) business in Mumbai in collaboration with LAVINA from Mexico; the venture was impacted by COVID and could not sustain beyond that period.

Director at All AVO Concepts P. Ltd.

April 1, 2020 - January 1, 2023

Directed company strategy and execution while supporting growth initiatives and brand direction for the business.

Creative Director at AV Digitals P. Ltd.

March 1, 2005 - January 31, 2019

Spearheaded marketing campaigns for diverse clients, delivering innovative, results-driven outcomes. Developed branding strategies that combined creative design with data insights, and executed tailored communication strategies for top organizations focused on impactful campaigns. Managed client deliverables across brand and campaign work for multiple brands.

Senior Copywriter at Business Advantage P. Ltd. (PR agencies/brands mentioned: Perfect Relations, RuderFInn Asia)

February 1, 2004 - March 31, 2006

Created persuasive copy across media, researched target audiences, and collaborated with designers and marketers to develop cohesive campaigns. Produced high-impact copy that boosted engagement and sales aligned with client brand and marketing goals.

Copywriter (Junior Copy Writer) at Crayons Advertising

January 1, 2004 - March 31, 2006

Supported the creation of engaging advertising copy and assisted senior writers in shaping brand voice and messaging. Contributed to brainstorming for campaign concepts and helped deliver marketing materials aligned to client objectives and market trends.