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I’m Anshul Bhange, a performance marketing manager with 8+ years of experience leading paid media and PPC across Google Ads, Meta Ads, Microsoft Ads (Bing), TikTok, LinkedIn, and Snapchat.

About

I’m Anshul Bhange, a performance marketing manager with 8+ years of experience leading paid media and PPC across Google Ads, Meta Ads, Microsoft Ads (Bing), TikTok, LinkedIn, and Snapchat. I manage multi-channel, multi-location campaigns for eCommerce (DTC), B2B, SaaS, and lead generation clients—owning strategy, campaign structure, bidding, budget pacing, and performance reporting.

I’m focused on measurable growth through full-funnel execution (TOFU/MOFU/BOFU), strong conversion tracking (GA4, GTM, Hyros), and continuous testing across ads, keywords, audiences, and landing pages. I’ve managed $8M+ in ad spend and driven millions in conversion value, while leading and training teams of media buyers and creative support to improve results and operational consistency.

  • 8 years' experience
  • Joined October 2026

Industry experience

  • Education
  • Retail
  • Software & Internet
  • Financial Services
  • Energy & Utilities

Work experience

Freelance Performance Marketing Manager & Paid Media ConsultantJan 2018 – Present · 8 yrs 11 mos

Contract paid media for digital marketing agencies and direct clients. Led a team of 3 media buyers, 2 graphic designers, and 1 video editor; assigned accounts, reviewed builds, and directed ad creative and video production for paid social and YouTube. Trained and mentored media buyers on Google Ads and Meta Ads setup, optimization, conversion tracking, and reporting. Managed 20+ client accounts simultaneously, leading performance reviews, strategy calls, and internal coordination.

Certifications and awards· 12

Bachelor of Computer Applications (BCA)2030 – 2026
Google Ads Search2030 – 2026
Google Ads Display2030 – 2026
Google Ads Video2030 – 2026

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