AASHNA GUPTA

Conducted digital mystery shopping across 193 US QSR career pages to identify candidate-experience pain points and generate evidence for personalized B2B outreach. Built and maintained a 500+ company/CRM database including C-suite contacts and business addresses to support research and targeted outreach. Independently evaluated Strapi as a CMS option by testing implementation effort and usability using AI-assisted coding and Next.js. Consolidated audit findings into a reporting summary covering candidate follow-through gaps, including response rate and instances of missing follow-up after initial contact.

Conducted digital mystery shopping across 193 US QSR career pages to identify candidate-experience pain points and generate evidence for personalized B2B outreach. Built and maintained a 500+ brand CRM database with company details, C-suite contacts, and addresses to support account research and targeted campaigns. Independently evaluated Strapi as a CMS option using AI-assisted coding and Next.js, assessing implementation effort and usability. Synthesized findings into reporting on candidate follow-through gaps, highlighting response rates and instances where candidates received no follow-up after initial contact.

Screened 100+ profiles across Naukri and LinkedIn against client-defined requirements, shortlisting 40 for client review and advancing 45% to final selection. Conducted targeted outreach to relevant prospects, qualifying interest and capturing key profile information before forwarding suitable profiles for client consideration.