Chirag Unadkat
I’m Chirag Unadkat, a senior digital and eCommerce leader who builds and scales high-performing commercial growth strategies across manufacturing, distribution, and retail.
About
I’m Chirag Unadkat, a senior digital and eCommerce leader who builds and scales high-performing commercial growth strategies across manufacturing, distribution, and retail. I bring strong P&L ownership, performance marketing expertise, and a deep focus on end-to-end customer journeys—turning data and CRM insight into measurable revenue, conversion, and retention outcomes.
In my recent roles, I’ve directed eCommerce strategy and platform development with full responsibility for results, delivering major digital sales growth and improving conversion rates through UX enhancements and targeted trading. I’ve also led multi-channel transformations, strengthened merchandising and data-led decision-making, and built high-performing teams that consistently deliver sustainable revenue growth year over year.
- 15 years' experience
- Joined October 2026
Skills· 2
Industry experience
- Wholesale & Distribution
- Retail
- Manufacturing
- Healthcare
- Consumer Goods
More experts in Leicester, United Kingdom
- Conversion Rate Optimization Experts for hire in Leicester, United Kingdom
- Digital Marketers for hire in Leicester, United Kingdom
- Marketing Automation Specialists for hire in Leicester, United Kingdom
- PPC Managers for hire in Leicester, United Kingdom
- Performance Marketers for hire in Leicester, United Kingdom
Work experience· 5 roles
Directed Europe’s digital and eCommerce strategy for Rubix, covering eCommerce growth, platform development, and customer data management with full P&L responsibility. Delivered €88M in digital sales in 2023 and €98.5M in 2024, achieving 28% YoY growth in 2023 and 12% in 2024 via targeted digital trading and performance marketing. Introduced platform improvements and customer-centric features to enhance eCommerce UX and conversion, increasing conversion rate from 8% to 12%. Built and led a digital team of 26, embedding innovation, accountability, and commercial focus. Partnered with European colleagues to align international eCommerce strategy, best practices, and scalable solutions. Used CRM to improve customer experience by delivering targeted personalised marketing campaigns, generated £2M additional sales via lead generation campaigns, and managed customer/product/master data to drive data-informed decisions and lifecycle marketing.
Led a UK digital and multi-channel transformation for one of the UK’s leading electrical distributors. Accountable for digital P&L, eCommerce platform evolution, and digital growth initiatives. Transitioned business operations to an omnichannel model by integrating eCommerce, EDI, and physical branches. Increased web sales by 43% YoY through targeted campaigns and performance marketing. Directed a £3.2M Hybris eCommerce project, including feature planning, implementation, and adoption. Expanded the online product range from 12,000 to 50,000 SKUs, improving visibility and customer engagement. Improved efficiency and back-office integration through ERP and platform development.
Optimised UK and European store pages, doubling conversion rate to achieve 56% YoY sales growth. Created a UK distribution model to streamline operations and expand market presence. Identified new product opportunities and monitored competitors to inform strategic promotional and product positioning decisions following extensive market research. Maintained optimal stock levels while ensuring efficient supply chain management and high customer satisfaction alongside logistics and fulfilment teams. Developed and implemented competitive pricing strategies balancing market demand with profit targets.
Education
Hire Chirag Unadkat today
Post a job and invite Chirag, or contact them directly. No hidden commission.