Ruby Sigala
I’m Ruby Sigala, a Chicago-based marketer with a strong foundation in digital marketing, brand management, and marketing analytics.
About
I’m Ruby Sigala, a Chicago-based marketer with a strong foundation in digital marketing, brand management, and marketing analytics. With experience supporting campaigns, producing platform-ready content, and conducting graduate-level market research, I enjoy turning complex insights into clear, audience-friendly stories that help organizations reach and engage the people who matter most.
I’ve worked across roles that combine strategy and execution—from editing short-form videos for social platforms and refining campaign toolkits to writing press releases and creating infographics for donor and community engagement. I’m especially drawn to work that blends data, thoughtful messaging, and accessibility, including bilingual deliverables and family-safe content review.
- 3 years' experience
- Joined October 2026
Skills· 9
Languages
- EnglishFluent
- Spanish; CastilianAdvanced
Industry experience
- Education
- Healthcare
- Non-Profit Organization
- Government
- Media & Entertainment
- Professional Services
Work experience· 7 roles
Reviewed full episodes and short clips against Yippee brand standards, theological guidelines, and age-appropriateness criteria. Logged time-stamped notes identifying non-compliant dialogue, tone inconsistencies, and visual issues to streamline post-production edits. Collaborated with editorial teams to ensure published content aligned with core brand values and family safety requirements.
Clipped, edited, and tailored short-form videos for Instagram Reels and TikTok to improve brand visibility. Drafted platform-specific captions to encourage interaction, sharing, and algorithmic reach.
Collaborated as a project consultant to support UI Health’s Director of Marketing and Communications on a feasibility study evaluating the market impact of National Cancer Institute (NCI) designation. Developed a consumer awareness survey in Qualtrics for 35+ stakeholders (patients and caretakers) to measure how NCI status influences hospital selection in Chicago. Synthesized market data and sentiment into data visualizations to assess whether the designation drives patient acquisition, and delivered evidence-based recommendations to graduate peers and senior leadership.
Education
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