I’m Suad Althahhan, a digital marketing and social media professional based in Riyadh, with 9+ years of experience in Saudi Arabia across advertising agencies and leading retail, beauty, and food & beverage brands. I specialize in paid social and search performance, content planning, and conversion-focused eCommerce support—always using data to improve CTR, engagement, and sales. In my recent roles, I’ve led creative teams and managed multi-account content calendars, improving results such as Amex KSA paid social CTR from 0.12% to 5%. I also manage large SKU pricing and promotional calendars, optimize PPC to reduce ad spend, and grow online revenue—bringing a practical, execution-driven approach to every campaign, from strategy and client coordination to reporting and optimization.…

Suad Althahhan

I’m Suad Althahhan, a digital marketing and social media professional based in Riyadh, with 9+ years of experience in Saudi Arabia across advertising agencies and leading retail, beauty, and food & beverage brands. I specialize in paid social and search performance, content planning, and conversion-focused eCommerce support—always using data to improve CTR, engagement, and sales. In my recent roles, I’ve led creative teams and managed multi-account content calendars, improving results such as Amex KSA paid social CTR from 0.12% to 5%. I also manage large SKU pricing and promotional calendars, optimize PPC to reduce ad spend, and grow online revenue—bringing a practical, execution-driven approach to every campaign, from strategy and client coordination to reporting and optimization.…

Available to hire

I’m Suad Althahhan, a digital marketing and social media professional based in Riyadh, with 9+ years of experience in Saudi Arabia across advertising agencies and leading retail, beauty, and food & beverage brands. I specialize in paid social and search performance, content planning, and conversion-focused eCommerce support—always using data to improve CTR, engagement, and sales.

In my recent roles, I’ve led creative teams and managed multi-account content calendars, improving results such as Amex KSA paid social CTR from 0.12% to 5%. I also manage large SKU pricing and promotional calendars, optimize PPC to reduce ad spend, and grow online revenue—bringing a practical, execution-driven approach to every campaign, from strategy and client coordination to reporting and optimization.

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Work Experience

Social Media Manager at The Commes Galore (Almarai)
October 1, 2025 - Present
Coordinated with client account managers on content requests and revisions to ensure timely delivery and alignment with campaign needs.
Social Media Manager at Ethos Interactive Agency
May 1, 2024 - September 30, 2025
Led creative teams on monthly content plans for four major accounts (AutoHub, American Express, Popeye's, HomeBox). Managed paid social performance improvements, including increasing Amex KSA paid social CTR from 0.12% to 5%. Oversaw coordination across content production and campaign execution across accounts.
Senior Marketing Specialist at Keden International (The Face Shop and Refon)
October 1, 2022 - April 30, 2024
Oversaw customer service, creative design, and eCommerce teams. Drove top-selling performance through influencer and paid campaigns. Managed pricing and promotional calendars for 1,300 SKUs. Grew online sales by 35% YoY while reducing ad spend by 5% via targeted PPC. Improved CTR from social 1.60% to 7% and Google Ads 24% to 45%, and sustained a 3% conversion rate on The Face Shop e-commerce platform.
Digital Marketing Specialist at The Spa/Nail Shop Group
April 1, 2022 - October 1, 2022
Grew Instagram by 2K followers per month and improved reach (51%) and engagement (60%) while increasing followers by 2.6% in the first month. Boosted engagement by 452% YoY using multimedia content and testimonials. Improved Google Maps ratings by 2.5% per branch and delivered 110% of brand sales target.
Marketing Specialist at Gout Delicieux
January 1, 2019 - January 1, 2022
Managed social media accounts and supported product launches during COVID-19. Increased sales on delivery platforms by 21% (including HungerStation, Jahez, and Marsol) through menu and marketing updates.
Freelance Content Creator
September 1, 2017 - January 1, 2019
Produced educational films for schools’ events and activities.

Education

B.S. in Business Administration at University of Arab Open
January 1, 2020 - January 1, 2020
Professional Diploma in Data Analytics at Shaw Academy
January 1, 2021 - January 1, 2021
Professional Diploma in Digital Marketing at INC Academy
January 1, 2020 - January 1, 2020

Qualifications

Creativity and Advertising Masterclass
January 1, 2022 - January 1, 2022
Claude 101 Course
January 11, 2030 - October 2, 2026
Creativity and Advertising Masterclass
January 1, 2022 - October 2, 2026
Professional Diploma in Data Analytics
January 1, 2021 - October 2, 2026
Professional Diploma in Digital Marketing
January 1, 2020 - October 2, 2026
Claude 101 Course
January 11, 2030 - October 2, 2026

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Education, Other