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Hi, I’m Rabia Muqaddus—an Amazon brand strategist and senior visual designer with 8+ years of experience creating conversion-focused creative for Amazon and Shopify brands across the US, UK, EU, and Canada. I specialize in listing image strategy, main-image optimization, A+ content/Enhanced Brand Content, storefronts, brand story, packaging design, and product video, combining customer research, competitor analysis, and buyer psychology to improve CTR and CVR. I also lead AI-assisted creative production to scale high-quality, brand-consistent visuals while reducing reliance on traditional studio photography. From planning to testing, I use tools like PickFu, ProductPinion, Intellivy, Data Dive, and Amazon Manage Your Experiments (MYE), and I build repeatable SOP-driven workflows to ensure consistent delivery across launches, listings, and promotional campaigns.…Hi, I’m Rabia Muqaddus—an Amazon brand strategist and senior visual designer with 8+ years of experience creating conversion-focused creative for Amazon and Shopify brands across the US, UK, EU, and Canada. I specialize in listing image strategy, main-image optimization, A+ content/Enhanced Brand Content, storefronts, brand story, packaging design, and product video, combining customer research, competitor analysis, and buyer psychology to improve CTR and CVR. I also lead AI-assisted creative production to scale high-quality, brand-consistent visuals while reducing reliance on traditional studio photography. From planning to testing, I use tools like PickFu, ProductPinion, Intellivy, Data Dive, and Amazon Manage Your Experiments (MYE), and I build repeatable SOP-driven workflows to ensure consistent delivery across launches, listings, and promotional campaigns.

Rabia Muqaddus

Brand Strategist, Creative Director, Graphic Designer, +7

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Hi, I’m Rabia Muqaddus—an Amazon brand strategist and senior visual designer with 8+ years of experience creating conversion-focused creative for Amazon and Shopify brands across the US, UK, EU, and Canada. I specialize in listing image strategy, main-image optimization, A+ content/Enhanced Brand Content, storefronts, brand story, packaging design, and product video, combining customer research, competitor analysis, and buyer psychology to improve CTR and CVR. I also lead AI-assisted creative production to scale high-quality, brand-consistent visuals while reducing reliance on traditional studio photography. From planning to testing, I use tools like PickFu, ProductPinion, Intellivy, Data Dive, and Amazon Manage Your Experiments (MYE), and I build repeatable SOP-driven workflows to ensure consistent delivery across launches, listings, and promotional campaigns.…Hi, I’m Rabia Muqaddus—an Amazon brand strategist and senior visual designer with 8+ years of experience creating conversion-focused creative for Amazon and Shopify brands across the US, UK, EU, and Canada. I specialize in listing image strategy, main-image optimization, A+ content/Enhanced Brand Content, storefronts, brand story, packaging design, and product video, combining customer research, competitor analysis, and buyer psychology to improve CTR and CVR. I also lead AI-assisted creative production to scale high-quality, brand-consistent visuals while reducing reliance on traditional studio photography. From planning to testing, I use tools like PickFu, ProductPinion, Intellivy, Data Dive, and Amazon Manage Your Experiments (MYE), and I build repeatable SOP-driven workflows to ensure consistent delivery across launches, listings, and promotional campaigns.

Available to hire

Hi, I’m Rabia Muqaddus—an Amazon brand strategist and senior visual designer with 8+ years of experience creating conversion-focused creative for Amazon and Shopify brands across the US, UK, EU, and Canada. I specialize in listing image strategy, main-image optimization, A+ content/Enhanced Brand Content, storefronts, brand story, packaging design, and product video, combining customer research, competitor analysis, and buyer psychology to improve CTR and CVR.

I also lead AI-assisted creative production to scale high-quality, brand-consistent visuals while reducing reliance on traditional studio photography. From planning to testing, I use tools like PickFu, ProductPinion, Intellivy, Data Dive, and Amazon Manage Your Experiments (MYE), and I build repeatable SOP-driven workflows to ensure consistent delivery across launches, listings, and promotional campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Urdu

Fluent

Work Experience

Amazon Creative Director | Brand Strategist | Sr. Visual Designer at Empowered Cooks (Amazon FBA & E-commerce)

July 1, 2025 - Present

Leads Amazon and e-commerce creative strategy and execution for an Amazon FBA/e-commerce brand, focusing on conversion-focused listings and brand experiences.

Amazon Brand Strategist / Creative Lead – Sr. Amazon Visual Designer at UMAMI

September 1, 2023 - March 1, 2026

Led Amazon creative strategy and visual branding for a UK consumer-products brand (lunchboxes, tumblers, insulated lunch bags). Designed conversion-focused listing galleries, A+ Content, infographics, comparison graphics, storefront assets, and packaging. Created AI-assisted lifestyle and product imagery to expand creative variations, accelerate production, and reduce dependence on traditional photography. Produced promotional videos and lifestyle ad creatives using Premiere Pro, After Effects, and CapCut, and built repeatable SOPs/workflows using ClickUp, Asana, and Microsoft Teams for consistent production.

Senior Amazon Graphic Designer at ALPIN

July 1, 2022 - January 1, 2024

Led creative execution for Amazon and Shopify brands, developing conversion-focused product imagery and cohesive brand experiences. Designed listing galleries, A+ Content, Enhanced Brand Content, storefront assets, and advertising creative supporting e-commerce growth.

Senior Graphic Designer & Video Editor at The VGC Group

June 1, 2021 - July 1, 2025

Designed digital and print marketing assets, brand identities, presentations, campaign creative, and social media content across multiple channels. Produced promotional videos, motion graphics, and branded content using Adobe Premiere Pro and After Effects.

Graphic Designer / UI & UX Designer at Agency Partner Interactive

January 1, 2021 - June 1, 2022

Managed branding, UI/UX, e-commerce, and marketing design projects from concept through production for a diverse client portfolio. Designed digital interfaces, logos, presentations, marketing collateral, and campaign assets.

Graphic Designer / UI Designer at Accrid IT International

August 1, 2017 - December 1, 2020

Designed UI components and responsive digital experiences, campaign assets, branding systems, banners, and marketing materials for websites and applications.

Graphic Designer at Freelance

January 1, 2015 - September 1, 2016

Delivered branding, logo design, marketing collateral, social media creative, and e-commerce design for local and international clients. Supported Amazon and Shopify product launches by handling product imagery and marketing creative from concept to delivery independently.

Graphic Designer (Freelance) at Freelance

January 1, 2015 - September 1, 2016

Delivered branding, logo design, marketing collateral, social media creative, and e-commerce design for local and international clients. Supported Amazon and Shopify product launches with product imagery and marketing creative, managing projects independently from concept to delivery.