I’m a German native social and creator marketer who works in English with international teams, passionate about building performance-driven creator programs and launch campaigns. At Gymondo, I run Instagram, TikTok, YouTube, and the German blog, manage UGC creators end to end, and lead social content from strategy through community management and reporting. In my recent role, I grew Instagram interactions by 44% and improved engagement from 2.54% to 3.41%, while also increasing TikTok followers by 32% and boosting video views by 72% in my first months. I also help brands expand through co-branded campaigns and creator partnerships across fitness, wellness, beauty, and lifestyle—always with a data-informed approach and strong creative execution.…

Mira Carissa Cassens

I’m a German native social and creator marketer who works in English with international teams, passionate about building performance-driven creator programs and launch campaigns. At Gymondo, I run Instagram, TikTok, YouTube, and the German blog, manage UGC creators end to end, and lead social content from strategy through community management and reporting. In my recent role, I grew Instagram interactions by 44% and improved engagement from 2.54% to 3.41%, while also increasing TikTok followers by 32% and boosting video views by 72% in my first months. I also help brands expand through co-branded campaigns and creator partnerships across fitness, wellness, beauty, and lifestyle—always with a data-informed approach and strong creative execution.…

Available to hire

I’m a German native social and creator marketer who works in English with international teams, passionate about building performance-driven creator programs and launch campaigns. At Gymondo, I run Instagram, TikTok, YouTube, and the German blog, manage UGC creators end to end, and lead social content from strategy through community management and reporting.

In my recent role, I grew Instagram interactions by 44% and improved engagement from 2.54% to 3.41%, while also increasing TikTok followers by 32% and boosting video views by 72% in my first months. I also help brands expand through co-branded campaigns and creator partnerships across fitness, wellness, beauty, and lifestyle—always with a data-informed approach and strong creative execution.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

German
Fluent
English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Social Media & Content Marketing (UGC & Creator Marketing) at Gymondo GmbH
June 1, 2026 - Present
Grew Gymondo’s Instagram interactions by 44% (50K to 73K per month) and improved engagement rate from 2.54% to 3.41% (best month of 2026 in August 2026). Increased TikTok followers by 32% (56K to 74K) and in the first month raised video views by 72% (3.8M to 6.6M) with interactions more than doubling (+118%). Led social launch content for a new nutrition tracker (teasers, challenges, launch videos). Managed the UGC creator program end to end: refreshed the creator roster and independently sourced/onboarded two nutritionist creators, including contracts, briefings, and delivery. Ran a co-branded campaign with innocent Deutschland from first outreach through publication and contributed to partnerships with Teufel, Fabletics, and Barmer. Owned day-to-day publishing and community management for Instagram and TikTok, managed German SEO blog and edited workouts and Shorts for YouTube, designed social graphics, and delivered monthly analytics reports.
Research and Data Analyst (Part-time, remote) at Mexxon Kidaton GmbH
January 1, 2022 - May 1, 2023
Researched markets and competitors across Germany, Austria, and Switzerland to support sales and marketing strategy, and helped build a digital ecosystem database sold to client companies. Worked fully remotely with Sales, Marketing, HR, and Data Research teams. Designed client-facing presentations for the sales team and for business events.

Education

MLitt International Business (Distinction) at University of St Andrews
September 1, 2024 - December 1, 2025
B.A. International Business (grade 1.7; thesis Excellent 94%) at Cologne Business School
February 1, 2021 - February 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Consumer Goods, Healthcare