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Scott Baker

Available to hire

I’m Scott Baker, a commercially minded generative-AI creative based in Croydon, London.

About

I’m Scott Baker, a commercially minded generative-AI creative based in Croydon, London. I develop AI-generated image and video content for fashion, beauty, lifestyle, product and paid-social concepts, with a strong focus on reference-led character consistency, virtual-model development and campaign-ready visual language.

I combine disciplined creative QA with practical production thinking to keep talent, product intent and brand style recognisable across multiple assets. Alongside my GenAI practice, I bring over 10 years of retail and operations experience—so I’m comfortable working to commercial standards, delivering high-volume outputs and interpreting briefs in a customer-focused way.

  • 10 years' experience
  • Joined October 2026

Industry experience

  • Retail
  • Media & Entertainment
  • Consumer Goods

More experts in Croydon, United Kingdom

Work experience· 13 roles

Revenue Protection Inspector · TOLJan 2026 – Jun 2026 · 6 mos

Worked in a customer-facing compliance environment requiring confident communication and consistent application of operational standards.

OpenArt Creative Assessment (AI Paid-Social concept & production)Jan 2026 – Jan 2026 · 1 mo

Created an end-to-end AI-led vertical paid-social advert from hook through storyboard and shot design to final social edit. Produced short generated clips with shot-by-shot control to improve continuity and editability, then delivered platform-native 9:16 output with sound design and end-card treatment.

Revenue Protection Inspector · TOL, CroydonJan 2026 – Jun 2026 · 6 mos

Worked in a customer-facing compliance environment requiring clear judgement and confident communication, with consistent application of operational standards.

AI Paid-Social Concept & Production (OpenArt assessment) · OpenArt Creative AssessmentJan 2026 – Dec 2026 · 1 yr
Generative AI Creative (Independent portfolio development)Jan 2026 – Present · 11 mos
Food Manager · Sainsbury'sOct 2025 – Jan 2026 · 4 mos
Food Manager · Sainsbury's, SydenhamOct 2025 – Jan 2026 · 4 mos
Duty Manager · Asda ExpressJul 2024 – Jun 2025 · 1 yr

Education

A Levels · Harris Sixth Form2008 – 2010
A Levels (History, Media, English Literature & Language) · Harris Sixth Form2008 – 2010

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