Apeksha Dwivedi

Independent product design and research support across healthcare digital engagement, patient support, service transformation, and AI-enabled workflow initiatives. Designed proof-of-concept prototypes for AI-enabled digital experiences and workflow automation using human-centred design and evidence-based research. Used Figma and AI-assisted workflows (including Figma Make and generative tools) to accelerate synthesis, ideation, and prototyping, creating implementation-ready concepts for web and product experiences. Produced user-centred healthcare applications for patients and healthcare professionals, including digital engagement and service experiences. Continued capability development in AI-assisted research, rapid prototyping, and data-informed product design to improve quality and delivery efficiency.

Provided independent product design and research support across healthcare digital engagement, patient support, service transformation, and AI-enabled workflow initiatives. Designed proof-of-concept prototypes for AI-enabled digital experiences and workflow automation using human-centred design and evidence-based research. Used Figma Make and AI-assisted design workflows to rapidly create responsive, reusable component-based prototypes and communicated implementation-ready concepts to development teams, including React/Tailwind-oriented prototyping. Applied generative AI tools (e.g., ChatGPT, Claude) to accelerate research synthesis, ideation, documentation, and design exploration while maintaining accessibility and user-centred principles. Designed user-centred healthcare and patient-support applications for both healthcare professionals and business stakeholders, continuing skill development in AI-assisted research, rapid prototyping, design operations, and data-informed product desi

Led end-to-end UX/UI for the Altitude Business Credit Card across web and mobile, focusing on onboarding and servicing journeys in a highly regulated banking environment. Drove human-centred design through discovery, contextual inquiry, stakeholder interviews, journey mapping, IA, user flows, wireframing, prototyping, usability testing, and final UX/UI delivery. Achieved strong outcomes including a 75% reduction in customer drop-off, 100% task completion, and a SUS score of 75.8 through iterative optimization and evidence-based decision-making. Applied WCAG 2.1 AA principles across complex onboarding and servicing experiences and built scalable UI solutions using the Westpac GEL Design System. Partnered with product, engineering, risk/legal, accessibility, governance, and content teams to define requirements, resolve constraints, and deliver implementation-ready solutions, including design QA and handoff in Agile/SAFe squads.