VISHNU RANJITH T

Led end-to-end creative direction and execution for branding and digital campaigns, driving 30%+ increase in campaign engagement. Produced high-converting static and animated ad creatives for Meta Ads and Google Ads using Photoshop and Illustrator, improving ROAS across multiple brands. Designed Amazon A+ content and product listing visuals for D2C brands, boosting product CTR and conversion rates by 20–35%. Developed and maintained brand guidelines, visual systems, and campaign asset libraries for consistency across digital touchpoints. Collaborated with marketing, content, and product teams to deliver ROI-focused creative aligned with business KPIs. Mentored junior designers, improving quality and reducing revision cycles by 25%. Owned creative strategy and final design sign-off across simultaneous multi-brand campaigns.

Led end-to-end creative production for 10+ FMCG and lifestyle brands across branding, packaging, and digital marketing assets. Designed Amazon A+ content, EBC, and product listing creatives optimized for marketplace conversion and brand perception. Produced high-end product photo retouching, color correction, and compositing alongside performance marketing banners and ad creatives. Built brand identity systems (logos, color palettes, typography, packaging) and mentored junior designers on creative standards.

Designed Amazon A+ Content, product listing visuals, and e-commerce marketing assets for multiple consumer brands. Produced performance marketing banners and promotional creatives aligned with Amazon and JioMart marketplace requirements. Contributed to packaging design for Iyal and Himalayan Firefly. Broke down creative briefs to launch and iterate on conversion-focused landing pages and related digital assets.