Bruce Ngonga

Developed and executed comprehensive creative strategies for Standard Bank, aligned to brand goals and market trends. Led a multidisciplinary team across design, copywriting, and production; directed campaign conceptualization and delivery across digital, print, and broadcast. Ensured brand consistency, presented concepts to stakeholders, and incorporated feedback to improve outcomes. Managed budgets and timelines to deliver projects within scope while maintaining high creative standards. Notable results include Luju Food and lifestyle festival generating 1M+ digital impressions, and a rebranding initiative contributing to a 35% increase in customer retention and loyalty. Award recognition: most outstanding marketing campaign (2024) for Luju Food and lifestyle festival (Standard Bank Eswatini).

Collaborated with TBWA’s Chief Creative to develop innovative concepts and oversee execution. Led brainstorming sessions to maintain creative momentum, supervised creative teams with feedback and mentorship, and ensured adherence to brand guidelines while exploring new design and storytelling approaches. Notable results include elevating MTN’s rebrand campaign from “What Are We Doing Today” to “Outdo Yourself” (We Salute You), which won a ZIM award (2023–2024). Also enhanced the D-Live methodology approach to boost social media engagement by 30%.

Collaborated with TBWA’s Chief Creative for TBWA to develop innovative concepts and oversee project execution. Led brainstorming sessions to generate fresh ideas, supervised creative teams, and provided constructive feedback and mentorship. Ensured alignment with brand guidelines while exploring new design and storytelling techniques. Key achievements include helping elevate MTN’s rebrand campaign “What Are We Doing Today” into “Outdo yourself” / “We Salute You,” which won a Zim award (2023–2024). Also enhanced the D-Live methodology approach, boosting social media engagement by 30%, with campaigns such as Disruption Live.