Nicole Jones

Transitioned Cosabella into a new branding system (created by King & Partners) by creating guidelines and designs for ecommerce and campaign photoshoots, marketing emails, landing pages, and printed collateral. Partnered closely with the Marketing Director, Ecommerce Director, and Brand Director to deliver cohesive campaigns across platforms. Managed and mentored a team of two graphic designers. Art-directed 8+ photoshoots per year to meet seasonal marketing goals remotely and on location. Streamlined workflow and project management to support campaign delivery.

Managed and mentored a changing team of two graphic designers, one copywriter, and one visual merchandiser (2021–2024). Directed and designed strategic marketing content across emails, website, landing pages, app, social media, advertisements, print, signage, and packaging for both B2C and B2B audiences. Streamlined and managed operational procedures related to visual content. Collaborated with the CEO and Marketing Manager to achieve goals. Produced and art-directed 6+ photoshoots per year remotely and on location.

Designed seasonally relevant marketing and web collateral and supported campaigns and promotions. Worked collaboratively with the marketing/design team to improve system operations and maintain an organized workflow for visual content.